Jeffrey Henning’s #MRX Top 10: Storytelling, Google and the Festival of NewMR
- From Information to Insight: Three Takeaways from TMRE 2012 – Jonathan Weiss of Lieberman Research Worldwide distills The Market Research Event into some key themes: “tell a clear, compelling story” (and connect emotionally); “break past the conscious mind” (which is helping consumers make 17,000 decisions a day) and “embrace change” (don’t get stuck in the “heritage trap”).
- About That Gen 2 Advisors Announcement – Lenny Murphy introduces a new firm, Gen 2 Advisors, which provides consulting, advisory services and reports.
- Game on to Keep Consumers Engaged – Lucy Fisher, writing for MarketingWeek, examines opportunities for gamification, including examples from Sony Music, Heinz, CNBC and Bounty.
- Why (And When) We Like Google Consumer Surveys – Dominique Romanowski of MMR Strategy Group provides an introduction and overview of Google Consumer Surveys, while Pew has published a detailed analysis of how GCS results compare favorably to its RDD surveys.
- The Real Lessons from US Electoral Polling – Reg Baker aggregates coverage of the performance of polling for the recent election and finds out some lessons for market researchers.
- Which Polls Fared Best (and Worst) in the 2012 Presidential Race – Nate Silver of the New York Times looks at pollster accuracy for firms conducting at least five likely voter pools in the three weeks before election. He rates IDB / TIPP, Google Consumer Surveys and Mellman as the top three firms, with Mason-Dixon and Gallup at the bottom.
- Learning the ABCs of Storytelling — Focus on the Conflict – Roxana Strohmenger of Forrester recaps a TMRE presentation by Brett Townsend of PepsiCo breaking out the elements of a good story and how to apply them to market research communication.
- NewMR Main Stage 2012 – The Festival of NewMR virtual event starts next week, featuring over 15 presenters on a wide variety of emerging topics in market research.
- It’s Time for #NewMR – Why you really shouldn’t miss the NewMR event.
- The Big Data Myth – Annie Pettit argues that there’s no such thing as big data: just bigger data sets than you are used to analyzing!
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is the sum of the influence of each Twitter user who shared the link and tagged it #MRX.