Jeffrey Henning’s #MRX Top 10: Looking Back, Looking Ahead & Looking Out
By Jeffrey Henning
Of the 927 unique links shared on #MRX last week, here are 10 of the most retweeted.
1. Market Research 2012 – The Year in Review from a Client-side Perspective – Edward Appleton looks back on 2012 and makes 7 observations about MR: tight budgets are here to stay, MR may be changing but it won’t be unrecognizable, the usage of DIY tools is growing, social media discussion of MR peaked and began to drop, supplier pricing differences persist, research roles are hybridizing but researchers are becoming more polished.
2. France on Track to Tax Personal Data Collection? – As France considers new ways of raising revenue, it is considering taxing companies that collect personal information over the Internet and surcharging those companies that fail to inform users about what personal information they sell.
3. Snapshot of the Future: “Under The Radar” Reveals Accelerated Disruption of the MR Industry – Brian Singh of Zinc Research recapped the Under the Radar conference, which focuses on innovation among early-stage startups. He discussed 8 themes from the conference, focusing on the disruptive impact on traditional research.
4. Mobile Survey Traffic Increases in Q3, Finds Kinesis – Kinesis Survey Technologies analyzed usage of their survey platform and found that mobile survey traffic increased from 19% to 25% between the first and third quarters of 2012. Unfortunately, the already high dropout rate increased further for mobile surveys, rising from 72% to 79%.
5. WPP Buys into Gamification and Big Data with Globant Stake – WPP intends to purchase 20% of Globant, an Argentinian software firm with 2,700 employees. “Increasingly, clients want better coordination between their IT departments and their marketing departments, between their chief information officers (CIOs) and their chief marketing officers (CMOs),” said WPP CEO Martin Sorrel.
6. Research in Review: A Spotlight on Skills – Sinead Hasson of Hasson Associates recaps Research articles from 2012 describing the skills that researchers will need to get ahead.
7. Why do Companies use Market Research? – Ray Poynter of Vision Critical sees four main business uses of research: monitoring performance, discovering the state of the market, providing insight for creating new ideas and products, and then testing those creations.
8. Obama says the Best is Yet to Come – But Maybe Not for Research – Howard Fienberg of the Market Research Association looks at the potential regulatory impact on market researchers of a second Obama term, focusing on potential actions of the FTC and Labor Department.
9. 2013 – Focusing on Asia Pacific – Ray Poynter notes that “Asia is making its own future. Many of the economies in Asia Pacific are growing strongly, the pool of talented researchers and research users is growing, and there is a tremendous energy about the way people do business in the Asia Pacific market in general, and in South-East Asia in particular.”
10. About Those 2013 Predictions – Reg Baker looks to ban certain words, and certain forms of excess, from the latest round of annual research predictions.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is the sum of the influence of each Twitter user who shared the link and tagged it #MRX.