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Archive for February, 2013

The Quiet rEvolution In Marketing Insights

Posted by Leonard MurphyTuesday, February 26, 2013, 12:02 pm 8 Comments
We are seeing a future unfold right now where the establishment of common information frameworks will function as the central driver of business insights across the organization, and the traditional role of research professionals will evolve to be the facilitators of getting to the "why" of the business issue rather than the collectors of the "who, what, when, where, & how" of data.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , ,

Survival Of The Fittest In 2013: Adapt Or Die

Posted by Samantha BondMonday, February 25, 2013, 7:48 am 2 Comments
Increasingly, the marketplace is becoming more and more saturated, as new brands enter the mix with innovative strategies and their finger on the pulse. As a result, to compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service.
This was posted under category: Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Insights, Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Big Winners From Under The Radar? Location Intelligence – Geo-Coded Behavioral Analysis

Posted by Brian SinghMonday, February 18, 2013, 6:30 am 1 Comment
The notion of remixing and aggregating is at the heart of emerging location intelligence platforms. We have already seen MR firms adapt by having GIS specialists in house. However, have we adapted existing methodologies to the opportunities presented by the mobile universe?
This was posted under category: Analytics, Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,