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Jeffrey Henning’s #MRX Top 10: An $800 Million Gorilla, Yet Surveys Still Make Us Go Bananas

Of the 1856 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted...

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By Jeffrey Henning

Of the 1856 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted…

 

  1. 10 Things I Hate About You, by Mr. R. E. Spondent – An anonymous research client with the nom de plume of Angry MR Client has created another anonymous persona, this one named Mr. R. E. Spondent. How much he hates your surveys might make you… D. Spondent.
  2. That Elusive Thing Called ‘Insight’ – Andy Howden of Insight Inside, writing in an editorial for Research, shares the results of a survey of 30 insight and marketing directors about “why insight sometimes fails to gain traction”.
  3. SurveyMonkey Raises $800m in Recapitalisation with Tiger Global and Google – SurveyMonkey’s recently raised round of investment increases the company’s valuation to $1.35 billion.
  4. Copernicus for Marketing Research: Job Titles in 2015 – Kathryn Korostoff of Research Rockstar predicts that market research generalists will give way to specialists in the next three years.
  5. Why Social Media Measurement is a Competitive Advantage – Michael Wolfe of Bottom-Line Analytics places social media measurement in the wider context of Word Of Mouth marketing.
  6. The Ripple Effect: The Influence of Others on What We Buy – Neal Cole examines the greater role of social influence over individual innovation when it comes to new consumer behavior.
  7. Why I Hate Insights – Suzana Pamplona of Johnson & Johnson invites us to forsake insight generation for knowledge curation, creating and sharing meaning.
  8. Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText – Leonard Murphy analyzes the impact of Vision Critical’s entry into text analytics.
  9. Confessions Of An Armchair Delegate – Unable to attend a conference, Tom Ewing seeks to read its tea leaves through its Twitter stream, and determines what works and doesn’t work for conference tweets.
  10. Tall Tales: The Strength of Storytelling – Robert Heeg, writing for Research World, tackles why storytelling matters.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is the sum of the influence of each Twitter user who shared the link and tagged it #MRX.

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