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Jeffrey Henning’s #MRX Top 10: Still on the Vine: Big Data, Small Surveys and Young Researchers

Of the 1948 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted.
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By Jeffrey Henning

Of the 1948 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted…

  1. Research Through Gaming #MRX Vine Competition – Twitter’s new Vine app does for video what Twitter does for text: show the power of conciseness, only with 6 seconds of video instead of 140 characters of text. Research Through Gaming is hosting a competition for great research-themed examples of this new capability.
  2. Is Market Research Ready for Data Diversity? – Edward Appleton shares two examples of surveys he recently completed (check out the Hendrick’s registration survey, in faux 19th century language) and looks to data sources from outside the research organization.
  3. GRIT Sneak Peak: The Market Research Firm of the Future – Todd Powers of ARF analyzes GRIT survey responses to a question about how respondents would create their own new research company.
  4. Beware the Big Errors of Big Data – Nassim Taleb, author of Antifragile, tackles “the tragedy of Big Data” for Wired: the more variables, the more spurious correlations.
  5. Stop Listening To Your Customers – Steve Martin, author of Yes! 50 Scientifically Proven Ways to be Persuasive, argues we should stop listening to customers and start watching them instead.
  6. Gong Xi Fa Cai – TNS showcases the data visualization of the results from this survey about Chinese New Year.
  7. So What is ‘Integrated Advertising’? – Great video explaining the evolution of integrated advertising.
  8. How Young Researchers can Help the MR Industry Tap into Emerging Markets – Maarten Lagae of InSites Consulting recaps the ‘Young Research Writer Showcase’ presented by the International Journal of Market Research and R-net in London.
  9. 10 Things You Don’t Know About How Customers Use Smartphones – John Carroll of Ipsos Loyalty shares some key conclusions about consumer usage of smartphones.
  10. The Top 3 Reasons MR Agencies Can Thrive in the Era of Big Data – Greg Heist of Gongos Research looks at the big picture of Big Data.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is the sum of the influence of each Twitter user who shared the link and tagged it #MRX.

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