Jeffrey Henning’s #MRX Top 10: It’s Not What Your Customer’s Thinking, But What Her Friends Are Thinking
Of the 1,982 unique links shared on #MRX last week, here are 10 of the most retweeted.
- The Quiet rEvolution In Marketing Insights – Lenny Murphy has noticed a trend in recent work in how business models are changing. “This work hasn’t been driven by preparing for some future change, but rather because the shift has been underway for some time and is now gaining momentum.”
- Must-Read Books for Market Researchers – Quirk’s has compiled a list of over 75 recommended books for researchers.
- Research and Big Data: 7 Roads to Enlightenment – Tom Ewing of BrainJuicer looks at the intersection of research and Big Data; the article is worth reading for the classic Jack Kirby illustration alone!
- Is Neuromarketing Looking in the Wrong Place? – Ray Poynter of Vision Critical wonders how much neuromarketing matters in a world where consumers’ decisions happen in other people’s heads.
- Raise Your Glass – Karen Foster of Diageo explains the company’s “Consumer Planning” department and what makes it an award winner.
- Twitter Hires Its First Research Chief, From Google – AdAge reports, “Twitter has poached Google’s advertising research lead for the Americas [Jeffrey Graham] to be its first-ever global head of research.”
- Survival of the Fittest in 2013: Adapt or Die – Samantha Bond of Northstar Research laments what might be the end of 91-year old iconic British music brand HMV, and the lessons it leaves ringing in our ears.
- A Matter of Fact, Not Fiction – Caroline Florence examines what makes for good insight storytelling.
- How Should Market Research Best React to Social Influence? – Edward Appleton considers how research should approach the role of social influence in consumer decision-making.
- Birth of a New Job Type! Arise Co-creation Manager – Yannig Roth postulates the need for “specialists that can leverage the wealth of external networks to access fresh ideas”.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.