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Archive for May, 2013

Marketing In Crisis – What Does That Mean For Market Research?

Posted by Edward AppletonFriday, May 31, 2013, 13:44 pm 9 Comments
Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research?
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Insights, Market Research, Market Research in the News, Marketing, Reports and Whitepapers, State of the Industry, Strategy, The Global View Tags: , , , , , , , , , , ,

Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition

Posted by Leonard MurphyFriday, May 31, 2013, 7:39 am No Comments
It’s my pleasure to announce the finalists voted on by the insights community to move on to the next round:
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: From Creative Destruction to Insight Innovation

Posted by Jeffrey HenningWednesday, May 29, 2013, 11:44 am No Comments
Here are some of the most popular of the 2,032 unique URLs shared on the Twitter #MRX channel in the past two weeks.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mastering The Art Of The Professional Self

Posted by Samantha BondMonday, May 27, 2013, 7:00 am No Comments
With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than ever for individuals to acknowledge, ‘you are your own brand’.
This was posted under category: Best Practices, Branding, Brands, Business Practices, Digital Marketing, Effective Marketing, General Information, Human Capital, Insights, Leadership, Marketing, Social Media, Strategy, Technology Tags: , , , , , , , , , , , , ,

The Secret Is Revealed: Who Is @Angry_MR_Client?

Posted by Oana StroieThursday, May 23, 2013, 11:29 am 8 Comments
In September 2012 the market research Twittersphere gained a stand-out new voice. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out!
This was posted under category: Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , ,

The Insight Innovation Challenge: 22 Companies Transforming Market Research

Posted by Leonard MurphyWednesday, May 22, 2013, 10:20 am 4 Comments
After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month.
This was posted under category: Analytics, Behavioral Economics, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Are Big Ideas Bad Ideas?

Posted by Ian MurrayMonday, May 20, 2013, 15:45 pm 4 Comments
NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,