Jeffrey Henning’s #MRX Top 10: From Creative Destruction to Insight Innovation
Here are some of the most popular of the 2,032 unique URLs shared on the Twitter #MRX channel in the past two weeks.
1. 20 Tweetable stats on the state of market research – Isaiah Adams of the Optimization Group shares 20 factoids from the most recent GreenBook Research Industry Trends report, each in 140 characters or less.
2. Twitter hires first data editor to find stories in tweets – Jennifer Van Grove, writing for CNET, discusses Twitter’s hiring of Simon Rogers, formerly a data journalist for the Guardian newspaper. Rogers was hired to find the stories in Twitter’s data stream.
3. 5 things that will become obsolete in MR sooner than you think – Greg Heist of Gongos sees the creative destruction of capitalism killing in-person focus groups, PowerPoint reports, online surveys, the “quant/qual duality”, and belief in rational consumers.
4. How to ‘market’ market research – Craig Scott of Brand Learning offers 5 tips for better marketing our industry and work.
5. Marketing Research Association announces 2013-2014 Board of Directors – The MRA announced its new board; for the first time, it will be led by a client-side researcher, with Jill Donahue of Nestle Purina PetCare serving as chairman. (I’ve also been voted to the board as a Director at Large – I’m looking forward to serving the association.)
6. Are we entering the Golden Age of market research technologies? – Adriana Rocha of eCGlobal Solutions reviews 5 ways technology has changed the relationship between consumers and brands.
7. 6 steps to product trials with an online community – The Face Group blog features a 6-step process for evaluating products using an online community.
8. Insight Innovation Competition – You can review 17 ideas submitted to the Insight Innovation Competition and vote. The top 5 finalists will pitch their ideas to a panel of judges at the Insight Innovation eXchange conference in June.
9. The Gen2 Advisors’ Social Media Analytics report – Ray Poynter offers a skeptic’s review of the Gen2 Advisor’s 80-page report, “From online chatter to meaningful insights”.
10.Secrets of #MRX blogging revealed – Reg Baker (“the survey geek”) reveals some of the secrets of his success as a research blogger.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly top-5 analysis. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.