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Archive for June, 2013

Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 18 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Fortune Favours The Brave: Our Adventures At IIeX Philadelphia

Posted by Leonard MurphyThursday, June 27, 2013, 10:31 am 4 Comments
For me, IIeX is a place to be brave – to embrace innovative technologies but more importantly to champion transformative ways of thinking. And hopefully, for our industry, acting.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Neuromarketing – There’s No Secret Sauce

Posted by Thomas Zoëga RamsøyTuesday, June 25, 2013, 9:00 am 3 Comments
The recent use of neuroscience in business tends to divide the waters between the yay and the nay sayers. Neuromarketing needs to be communicated and synthesized, explained and debunked.
This was posted under category: Behavioral Economics, Digital Marketing, Effective Marketing, Insights, Marketing, Neuromarketing Tags: , ,

#IIeX: Insight Innovation Challenge: A Rapid-Fire Series of Solutions for Research Clients

Posted by Dana StanleyWednesday, June 19, 2013, 14:08 pm 3 Comments
At the GreenBook Insight Innovation eXchange (#IIeX) in Philadelphia this morning we heard a series of short presentations where vendors proposed solutions to the Insight Innovation Challenge - a series of real-world market research challenges posed by end users.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, innovation, Insight Innovation Exchange, Market Research, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,