Jeffrey Henning’s #MRX Top 10 – Taxi Driver, NUMB3RS, The Thick of It
Of the 2,033 unique links shared on #MRX last week, here are 10 of the most retweeted.
- Norway PM Jens Stoltenberg works as secret taxi driver – Forget political polls and focus groups. When the leader of Norway wanted to hear from his citizens, the BBC reports he decided to drive a cab for a day. “It is important for me to hear what people really think,” the prime minister said. “And if there is one place people really say what they think about most things, it’s in the taxi.”
- The new age of algorithms: How it affects the way we live – The Christian Science Monitor looks at how Big Data went from unworthy of being included in Wikipedia just four years ago to reshaping the economy. What changes does Big Data bring to research? A shift from sample to census, from meticulous to messy, from cause to correlation, author Robert Lehrman argues.
- Top 5 market research groups on LinkedIn – Isaiah Adams of the Optimization Group identifies his 5 favorite LinkedIn groups: Next Gen Market Research, Quirk’s, Consumer Insights Interest Group, Marketing Research Association, and the Insight Innovation Forum.
- The UK government announces market research tender – Research Live reports that the UK Shared Business Services authority will be awarding between £5m and £80m of research contracts across 8 categories.
- Story time – Gareth Price of Precise Brand Insight shares links to 7 stories about research and storytelling.
- Harris continues Google partnership with QuickQuery Instant – Harris is extending its omnibus services to include an offering built on Google Consumer Surveys.
- 10 signs that I’ve been in market research too long – Vance Marriner of Research & Marketing Strategies, Inc. share 10 humorous signs that he’s been in the research industry too long.
- Australian market research update from Roy Morgan Research – From what makes Australians anxious to their favorite chocolate bars and holiday spots, this wrap up has the down low on Down Under.
- Asking the fundamental questions – Simon Wood of TNS goes bananas over the different types of customer research.
- Why market researchers should learn to code – Researchers of the future will be more likely to have tech skills, from programming to using web technologies, argues Jess at the Face Group.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.