Jeffrey Henning’s #MRX Top 10 – Getting Tracking on Track: Sight, Brand & Relevance
Of the 1,965 unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted.
- 20 signs you’re a market researcher – Adam Rossow of iModerate shares 20 things that might indicate you’re in research.
- Selling your brain, not your labor – Snorri Gudmundsson of the Icelandic Development Agency shares key productivity tips on micromanaging, multitasking and making sales.
- Google to track what people see – Simon Miller of Research discusses a Google patent on tracking what people are looking at in order to run searches on those items.
- Notes for a non-researcher conducting qualitative research – Ray Poynter of Vision Critical University has drafted a guide for non-researchers to use when conducting their first qualitative study.
- Twitter buys Trendrr – Twitter has purchased the social TV startup Trendrr in order to sell more advertising to those who tweet while watching television.
- Shorter, more predictive surveys [PDF] – Jan Hofmeyr of TNS discusses his three principles for increasing survey quality while decreasing survey length: improving respondent-level validity, removing redundancy, and heightening respondent relevance.
- The CEO Series: Interview with Andrew Leary of Ipsos SMX – Lenny Murphy interviews Andrew Leary, former CEO of Passenger, about the Ipsos Social Media eXchange platform.
- How to make your questionnaire mobile-ready – Pete Cape of SSI discusses the spectrum of mobile surveys and their affect on research quality: from mobile optimized to mobile friendly to mobile unfriendly and mobile incompatible.
- An insider look at reinventing brand equity tracking – Joel Rubinson shares a simple segmentation for understanding consumers’ relationship to your brand.
- 51 top insight and co-creation techniques for innovation – Paul Marsden of Brand Genetics summarizes IDEO’s Method Cards for developing insights and co-creating.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.