Jeffrey Henning’s #MRX Top Ten: A Consumer, A Brand, and a Researcher Walk Into a Bar
Of the 2036 unique links shared on #MRX last week, here are 10 of the most retweeted.
- A Patch, A Niche, A Disruptor & Something Over The Horizon – Ray Poynter of Vision Critical University looks at types of ongoing shifts in the research industry: “patches” like gamification are stopgaps that will allow research to continue using traditional methods until new tools have matured; niches like neuroscience will not be scalable any time soon; disruptors such as text analytics will transform the industry. Other changes “over the horizon” will cause long-term transformation but have little short-term impact.
- Meet The New Consumer? – Steve Needel skewers the hyperbole about how the “new consumer” makes purchase decisions.
- Thoughts on the 2013 AMSRS National Conference – Reg Baker discusses his insights from the annual conference of the Australian Market & Social Research Society, which includes public opinion researchers and market researchers.
- How to Use Pinterest to Promote Your Products – Mitt Ray outlines a strategy for businesses to build Pinterest pages that generate leads and sales.
- 30th British Social Attitudes Survey – This survey looks at trends in British attitudes over the past 30 years, including increasing acceptance of premarital sex and homosexuality, a decline in affiliation with the Church of England but a resurgence in support for the monarchy, and an increase in EU separatism.
- The Case for Talking to Users in the Age of Big Data – Matt Gallivan, a user experience researcher with Facebook, discusses “How I Learned to Stop Worrying and Love Small Sample Sizes.”
- What Happens to Brands That Can’t Keep Up With Consumer Expectations? – Robert Passikoff of Brand Keys reminds us that in 2007 RIM’s Blackberry had 50+% market share for phones that “could browse the web and send emails.” As expectations for such phones increased, RIM couldn’t keep up.
- UK Researchers Get Positive Over Budgets And Growth – Simon Miller, writing in Research, reports that UK researchers recorded 6.5% revenue/budget growth over the past 12 months and forecast 5.8% growth for the next 12 months, up sharply from 1.9% growth in December 2012.
- Raise Your Hand If The Truth Starts At .05 – Scott Weinberg shares some war stories from grad school, lamenting “how many people new to the industry are taught how to do things, but not the why behind it.”
- A New Book To Help People To Understand Insight Communities – Ray Poynter introduces his new book, available as a free download, about leveraging insight communities.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.