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Jeffrey Henning’s #MRX Top Ten: A Consumer, A Brand, and a Researcher Walk Into a Bar

Of the 2036 unique links shared on #MRX last week, here are 10 of the most retweeted.

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By Jeffrey Henning

Of the 2036 unique links shared on #MRX last week, here are 10 of the most retweeted.

  1. A Patch, A Niche, A Disruptor & Something Over The Horizon – Ray Poynter of Vision Critical University looks at types of ongoing shifts in the research industry: “patches” like gamification are stopgaps that will allow research to continue using traditional methods until new tools have matured; niches like neuroscience will not be scalable any time soon; disruptors such as text analytics will transform the industry. Other changes “over the horizon” will cause long-term transformation but have little short-term impact.
  2. Meet The New Consumer? – Steve Needel skewers the hyperbole about how the “new consumer” makes purchase decisions.
  3. Thoughts on the 2013 AMSRS National Conference – Reg Baker discusses his insights from the annual conference of the Australian Market & Social Research Society, which includes public opinion researchers and market researchers.
  4. How to Use Pinterest to Promote Your Products – Mitt Ray outlines a strategy for businesses to build Pinterest pages that generate leads and sales.
  5. 30th British Social Attitudes Survey – This survey looks at trends in British attitudes over the past 30 years, including increasing acceptance of premarital sex and homosexuality, a decline in affiliation with the Church of England but a resurgence in support for the monarchy, and an increase in EU separatism.
  6. The Case for Talking to Users in the Age of Big Data – Matt Gallivan, a user experience researcher with Facebook, discusses “How I Learned to Stop Worrying and Love Small Sample Sizes.”
  7. What Happens to Brands That Can’t Keep Up With Consumer Expectations? – Robert Passikoff of Brand Keys reminds us that in 2007 RIM’s Blackberry had 50+% market share for phones that “could browse the web and send emails.” As expectations for such phones increased, RIM couldn’t keep up.
  8. UK Researchers Get Positive Over Budgets And Growth – Simon Miller, writing in Research, reports that UK researchers recorded 6.5% revenue/budget growth over the past 12 months and forecast 5.8% growth for the next 12 months, up sharply from 1.9% growth in December 2012.
  9. Raise Your Hand If The Truth Starts At .05 – Scott Weinberg shares some war stories from grad school, lamenting “how many people new to the industry are taught how to do things, but not the why behind it.”
  10. A New Book To Help People To Understand Insight Communities – Ray Poynter introduces his new book, available as a free download, about leveraging insight communities.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.

 

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