Jeffrey Henning’s #MRX Top 10: Big Data, Bigger Role for Humans
Of the 2,024 unique links shared on #MRX last week, here are 10 of the most retweeted…
- Let’s protect the basic truths of methodology – Ray Poynter of Vision Critical criticizes breathless championing of social media research, or any new methodology for that matter, enumerating some of the fundamental principals of quantitative research.
- How emerging media behaviors shape the future of marketing research practices – Joel Rubinson considers how consumers’ changing use of media will continue to reshape research.
- What a great theme Gary Kasparov proposes…Big Data beware – Finn Raben of ESOMAR tweets a pic of the Kasparov keynote at the ESOMAR annual congress.
- Global research industry up 3.2% to $39bn in 2012, says ESOMAR – Brain Tarran of Research reports topline results from ESOMAR’s most recent report on the global market research industry.
- IBM launches digital marketing network – Simon Miller, writing in Research, summarizes IBM’s new real-time web-marketing analytics.
- Social dominance – Breathless championing of social media research. Head-to-head with a more realistic evaluation.
- Wiley ESOMAR online bookstore – Wiley’s virtual bookstore to accompany the ESOMAR annual congress.
- Virtual Reality: Immersive experiences in research – Dave Sackman of LRW relates his first experience with VR and discusses his desire to “explore how Virtual Reality can help researchers better understand the non-conscious and emotional drivers of consumer perceptions and behavior.”
- The Art of Storytelling by Julie Knox – Annie Pettit of Research Now live-blogs from the Colombian Association for Marketing and Public Opinion Research in Bogota.
- Consumer concerns persist, but 43% are ok with brands using behavioral data – Simon Miller summarizes the results of the latest wave of the UM privacy survey, with 70% of consumers concerned about the amount of personal data online.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.