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Jeffrey Henning’s #MRX Top 10: Big Data, Bigger Role for Humans

Of the 2,024 unique links shared on #MRX last week, here are 10 of the most retweeted...

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By Jeffrey Henning

Of the 2,024 unique links shared on #MRX last week, here are 10 of the most retweeted…

  1. Let’s protect the basic truths of methodology – Ray Poynter of Vision Critical criticizes breathless championing of social media research, or any new methodology for that matter, enumerating some of the fundamental principals of quantitative research.
  2. How emerging media behaviors shape the future of marketing research practices – Joel Rubinson considers how consumers’ changing use of media will continue to reshape research.
  3. What a great theme Gary Kasparov proposes…Big Data beware – Finn Raben of ESOMAR tweets a pic of the Kasparov keynote at the ESOMAR annual congress.
  4. Global research industry up 3.2% to $39bn in 2012, says ESOMAR – Brain Tarran of Research reports topline results from ESOMAR’s most recent report on the global market research industry.
  5. IBM launches digital marketing network – Simon Miller, writing in Research, summarizes IBM’s new real-time web-marketing analytics.
  6. Social dominance – Breathless championing of social media research. Head-to-head with a more realistic evaluation.
  7. Wiley ESOMAR online bookstore – Wiley’s virtual bookstore to accompany the ESOMAR annual congress.
  8. Virtual Reality: Immersive experiences in research – Dave Sackman of LRW relates his first experience with VR and discusses his desire to “explore how Virtual Reality can help researchers better understand the non-conscious and emotional drivers of consumer perceptions and behavior.”
  9. The Art of Storytelling by Julie Knox – Annie Pettit of Research Now live-blogs from the Colombian Association for Marketing and Public Opinion Research in Bogota.
  10. Consumer concerns persist, but 43% are ok with brands using behavioral data – Simon Miller summarizes the results of the latest wave of the UM privacy survey, with 70% of consumers concerned about the amount of personal data online.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.

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