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Insights Industry News
January 6, 2014
Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.
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In preparation for the Insight Innovation Exchange European event coming up next month in Amsterdam (register now before it sells out!) we launched the second phase of The Insight Innovation Challenge.
The Challenge is our attempt to understand the unmet needs of client-side researchers so that we can identify solutions and bring them to the IIeX conference series. Here’s a link to the last Challenges we identified from the previous round.
We take the submitted challenges and identify companies that can meet them, then give them 5 minutes on stage to present to all attendees. We also arrange private meetings between our Corporate Partners and the Challengers at the event to help facilitate doing business together. For this round, Challengers (as well as all other suppliers attending) will have an opportunity to be selected to meet with representatives from Procter & Gamble, Campbell’s Soup, Lowe’s Home Improvement, Philips, Unilever, Heineken, Ericsson, and AIMIA to understand their critical business issues; those they are unable to adequately address because they can’t find supplier partners that have the right solutions.
We reached out to the client-side community to find out what those unmet needs are today we’re presenting the 15 issues they submitted, as well as the firms we reached out to present on stage at IIeX Europe.
The challenges run the gamut from the perennial “more insights, less data” to requests for solutions around using 3D visualization and 3D printing technologies and harnessing the power of mobile and wearables to get closer to consumers.
While by no means should this be considered quantitative in nature, it surely is a highly directional peek into the types of solutions clients are looking for and allocating budget to. The real question is how many MR firms can rise to the occasion to help meet these needs? We’ll see at IIeX in Amsterdam as entrepreneurs, tech companies, and established suppliers meet with our Corporate Partners to present their solutions for consideration.
Here are the top 15 Unmet Needs for this round of the Challenge:
How is mobile internet changing lives in emerging markets? |
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A picture is worth a thousand words & EMOTIONS |
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Creating Business Impact, Not Data |
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Creating disruptive category innovationHow do we tap into the creative power of consumers and combine that with creating products to disrupt categories? Where does the next breakthrough product that redefines a category come from? How do we create, refine and optimize product concepts for market introduction in a cheaper, faster, better way? |
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Micro-level observation to lead to macro-level insights |
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User friendly text analytics for small base sizes |
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Eye Tracking with webcam, tablet or mobile device |
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TRUE Single Source Data |
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Freedom from scanner data |
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Eye-tracking |
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Neuro scale and cost efficiency |
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Real Time 3D Visualization and Printing |
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Integrated systems to manage the research process internally |
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New ways to engage consumers at the point of experience |
After reviewing these challenges, we started scouring the globe to uncover companies we felt could deliver on these needs. The goal here was to identify companies that were not already presenting at the conference: certainly some of the companies already on the agenda could be candidates to solve these challenges and will have an opportunity to meet with clients. The same goes for attendees in general as well as the Insight Innovation Competition entrants. For our purposes we wanted to focus on “the unusual suspects”; emerging players from within and outside of MR and give them a shot on stage to explain how their solutions can specifically be used to meet these needs.
The companies we have picked to present are:
In addition, a special exhibition area called The Insight Innovation Experience by LRW will allow a few additional companies to showcase their technologies in a more interactive way. Those companies include:
Lieberman Research Worldwide Virtual Reality
Look for more info on The Insight Innovation Experience by LRW soon; trust me, it is going to be VERY cool!
Take a good hard look at both the Challenges and those companies we have picked to be Challengers: this may be the first time you’ve heard of these issues and/or these companies, but we’re certain they will not be the last and as the insights industry shifts gears to focus on 2014 and beyond, it would be prudent to begin planning for how you’ll adapt to an industry that is increasingly looking for non-traditional solutions to business issues.
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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