Jeffrey Henning’s #MRX Top 10: Behavioral Economics, Consumer Psychology & Understanding Emotions

Of the 2,180 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.

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By Jeffrey Henning

Of the 2,180 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.

  1. An intro to Behavioral Economics & Qual – Kath Rhodes of Qual Street provides a detailed introduction to Behavioral Economics, and why it should matter to businesses.
  2. 7 people to follow on the future of business – Tom De Ruyck of Insites Consulting recommends seven people to follow on Twitter: @RobertPMoran, @Boris, @BrianSolis, @StevenVBe, @TedCoine, @Hinssen, and @JOwyang.
  3. Violence against women: an EU-wide survey – On behalf of the European Union Agency for Fundamental Rights, Ipsos MORI surveyed 42,000 women face-to-face across all 28 EU countries to better understand the prevalence of violence against women and the type of support women need to overcome such experiences.
  4. GlobalWebIndex turns to uSamp – Each year uSamp will conduct 100,000 online interviews across 32 countries for GlobalWebIndex, a research firm focused on syndicated research into online consumer behavior.
  5. Hey @TheEllenShow, our conference pic will beat your Oscar pic! – Annie Pettit of Research Now parodies Ellen’s Oscar selfie.
  6. Consumer psychology: Consumer motivations from classical theory to current thinking – The MRS is offering two introductory classes on how to understand consumer thinking.
  7. Five key takeaways from IIeX Europe – Writing in Quirk’s, Lucy Davison of the marketing agency Keen as Mustard offers 5 themes from the most recent IIeX conference: 1. Virtual reality highlights our reliance on our subconscious. 2. Emotions drive decisions. 3. Small surveys can provide “big” data. 4. Corporate researchers must create impact. 5. Survey research as currently practiced is not sustainable.
  8. Luxury versus Premium – Luxury detectives – In this older post, suddenly popular again, Mark Whiting of Added Value compares and contrasts the differences between luxury brands and premium brands.
  9. 4 major digital trends in media research – Belinda Barker recaps key findings from a recent inTV symposium: 1. Omni-screening is more than using a TV plus another screen, but any multi-screen activity, including using a laptop and smartphone.  2. All this omni-screening is leading to increased media consumption, presenting new opportunities for brands to create content. 3. Passive measurement and active co-creation are two research responses to these changes. 4. Eye tracking and biometrics are the next wave of passive measurement.
  10. How a breakdown in trust and the battle for privacy will shape the future of insights – Greg Heist of Gongos Research says that researchers assume that current consumer attitudes and behaviors towards privacy will persist. He poses different scenarios for us to think about if these attitudes change.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.

 

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