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Archive for June, 2014

The 36 Most In-Demand Types Of Suppliers At IIeX

Posted by Leonard MurphySunday, June 29, 2014, 15:17 pm 2 Comments
An analysis of the IIeX Corporate Partner Meetings in Atlanta, and what they might tell us about the future of insights.
This was posted under category: Analytics, Behavioral Economics, Big Data, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Data Visualization, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

50+ Global Thought Leaders Discuss Innovation In Insights

Posted by Leonard MurphySaturday, June 28, 2014, 13:08 pm 1 Comment
At IIeX in Atlanta we conducted over 50 interviews with a variety of industry thought leaders from client-side, technology providers, and suppliers on the current state and future of the industry, how to drive innovation, and the skill sets necessary for success for the researcher of the future.
This was posted under category: Analytics, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

IIeX Day 3: Maintaining Work-Life Balance and Recruiting New Talent

Posted by Paula KramerMonday, June 23, 2014, 12:45 pm No Comments
While the majority of the IIeX Conference focused on innovative market research methodologies and technologies, some of the most popular sessions on Day 3 focused on an entirely new set of topics: maintaining work-life balance and recruiting new talent.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, Fresh Voices, General Information, Industry Trends, Market Research, Market Research in the News Tags: , , , , , , , ,

Is Bias Always a Bad Thing?

Posted by Jeffrey AdlerMonday, June 23, 2014, 10:33 am 4 Comments
The next time you find yourself thinking that vendor presentations should be avoided because vendors are biased, ask yourself whether or not all else is equal.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Insights, Market Research, Marketing, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , ,

IIeX Participants Take on Day 2

Posted by Paula KramerWednesday, June 18, 2014, 11:32 am No Comments
After a whirlwind first day of exciting innovation opportunities and discussions about the future, participants at the IIeX conference in Atlanta, Georgia were eager to begin Day 2.
This was posted under category: Best Practices, Big Data, Consumer Experience, Consumer Technology, Consumers, General Information, innovation, Insight Innovation Exchange, Market Research Techniques, Social Media Tags: , , , , , , , ,

Top 5 Takeaways from IIeX Day 1

Posted by Paula KramerTuesday, June 17, 2014, 11:38 am No Comments
At the GreenBook Insight Innovation Exchange in Atlanta on Monday, nearly 650 attendees filled the room to learn from speakers on the front lines of market research innovation. As session after session challenged and inspired participants to test the boundaries of traditional market research, attendees shared their key takeaways utilizing social media.
This was posted under category: Analytics, Best Practices, Consumer Experience, Consumer Technology, Consumers, General Information, innovation, Insight Innovation Exchange, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Social Media, Technology Tags: , , , , , ,