June 18, 2014

An IIeX Participant’s Take on Day 2

After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2.

Paula Kramer

by Paula Kramer

0

iiexday2e

Photo credit: @lennyism

After a whirlwind first day of exciting innovation opportunities and discussions about the future, participants at the IIeX conference in Atlanta, Georgia were eager to begin Day 2. Focused on the practical implementation of new and emerging methods and technologies, Day 2 connected imagination with reality. Clients, researchers and technology providers unveiled methods and case studies that prove the value of closing the gap between traditional and innovative market research.

Insight Innovation Exchange Day 2

Rick Alexander van Monsjou and Anouar El Haji,of Veylinx

Before we dive into the learnings from the day, I’d like to congratulate Veylinx, the winners of the Insight Innovation Competition. This competition gives entrepreneurs the opportunity to win $20,000 for bringing their disruptive innovation to life. Veylinx’s auction platform tests consumer willingness to pay across a variety of industries. Click here to learn more about the Insight Innovation Competition and view this year’s submissions.

 

 

Here are highlights from some of the most attended sessions:

  • Big Data is sometimes scary for clients. They worry about getting something negative and being unable to take corrective action.
  • Companies have no shortage of information on their consumers. The trick is making sense of it all and bringing it to life in an actionable way. What can this data tell them about the relationship consumers have with their brand?
  • Social cannot only be about the positive! These forums must be used to address the negative openly and honestly. It is an
    Insight Innovation Exchange Day 2

    Sentient Insight Chief Behavioral Scientist Aaron Reid

    opportunity to convert new customers.

  • Visuals are often even more important than words in concept testing. Adding visuals can be an essential part of elevating a concept and are often noticed first, but clients must avoid creating cognitive dissonance.
  • Don’t collect every piece of information simply because you can! Privacy requires researchers to ask the question, “Am I really going to use this?”
  • Market research doesn’t provide value by simply talking about ROI. Researchers must instead learn to fully integrate themselves into the client’s internal processes.

The day wrapped up with a networking event at the Renaissance Hotel sponsored by GreenBook and Market Cube. Thanks for a fantastic evening!

Insight Innovation Exchange Day 2

0

big dataconcept testingdata visualizationiiexmarket research industry trends

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Paula Kramer

Insights Industry News

IIeX Day 3: Maintaining Work-Life Balance and Recruiting New Talent

Day 3 of the IIeX NA conference focused on an entirely new set of topics: maintaining work-life balance and recruiting new talent.

Paula Kramer

Paula Kramer

Top 5 Takeaways from IIeX Day 1

Personalizing MR, cheaper, faster, and higher quality research, and uncommon partnerships were among the topics on hand.

Paula Kramer

Paula Kramer

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*