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Archive for July, 2014

A Big Picture of the Trends in Mobile Market Research

Posted by Ray PoynterWednesday, July 30, 2014, 8:00 am 2 Comments
Marketers, insight professionals, and market researchers need to be aware that mobile is already a major part of existing research methods. So, here is my Big Picture of the Key Trends in Mobile Market Research.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Chart The Future Of Research: Participate In The Summer 2014 GreenBook Research Industry Trends (GRIT) Survey

Posted by Leonard MurphyTuesday, July 29, 2014, 8:16 am 1 Comment
We’d like to invite you to share your experiences and perspective with us in the Summer 2014 GreenBook Research Industry Trends (GRIT) Survey.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Canada, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, GRIT, Human Capital, Hybrid Approaches, Iceland, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, LATAM, LinkedIn Discussions, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Gathering Consumer Feedback Has Morphed over the Years … or Has It?

Posted by Donna TaglioneFriday, July 25, 2014, 11:45 am 1 Comment
Market research has come a long way in the past 60 years as the methods used to collect information have evolved. One thing that hasn’t changed though is the importance of observation and conversation in research, and the nuanced information that such approaches can provide.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Economic Trends, Effective Marketing, General Information, Market Research, Market Research Techniques, Marketing, Technology Tags: , , , , , , , , , , , , , , ,

Designing Research in an Insta-Everything World

Posted by Caleb CostaThursday, July 24, 2014, 12:38 pm 3 Comments
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research.
This was posted under category: Analytics, Best Practices, Big Data, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Effective Marketing, General Information, Industry Trends, Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Social Media Tags: , , , , , , , , , , , , , , , , ,

Increasing Intimacy Through Rapport 

Posted by adminWednesday, July 23, 2014, 13:04 pm 1 Comment
With intimacy becoming the new buzz word in the industry, it is important to step back and think about not only the opportunities we have to promote closer relationships, but also the barriers in front of us by way of past and current practices.
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Anthropology, Consumer Experience, Data Visualization, Effective Marketing, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Respondent Engagement Tags: , , , , , , , , ,

Contextual Infographics Made Possible

Posted by adminMonday, July 21, 2014, 12:14 pm No Comments
Instead of delivering periodic powerpoint reports, new-age market research organizations will start developing more ongoing collection mechanisms and start processing data in a more continuous fashion.
This was posted under category: Best Practices, Big Data, Data Visualization, General Information, Industry Trends, Market Research Techniques, Online Research Tags: , , , , , , ,

Data Driven Marketing: Knowing The Consumer And Then Doing Something With It

Posted by Joel RubinsonWednesday, July 16, 2014, 10:33 am No Comments
Marketing research needs to start thinking at scale. This will change how we research customers and profile brands from a small number of segments intended to inspire brand ideas to a large number of targetable audience members.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Investment Outlook for Insights: A View from the Capital Markets

Posted by Corey LuskinMonday, July 14, 2014, 6:18 am 2 Comments
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?
This was posted under category: Analytics, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, innovation, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,