Jeffrey Henning’s #MRX Top 10: AMSRS and ESOMAR Conference Recaps, and a Traveller Survey
Of the 4,393 unique links shared with the Twitter #MRX hashtag in the past two weeks, here are 10 of the most retweeted…
- State of the Nation: Survey for Joseph Rowntree Reform Trust – An Ipsos MORI Omnibus face-to-face survey found that 62% of 2,008 Britons 15 and up believe that government power in Britain is too centralized, 65% would reduce the power of Parliament, and 50% are in favor of a new voting system based on proportional representation.
- 7 out of 10 travellers want to enrich their understanding of the world and have unique experiences – Another Ipsos MORI survey, this one of over 50,000 TripAdvisor users, looked at the psychology of travel choices: 71% said “enhancing perspective” is one of their primary motivations for travel choices, with 62% citing “liberation”, 47% citing “immersion”, and another 47% citing “relationships”.
- Research that sparks – InSites Consulting addresses the myth that “Only expert users can help us detect insights.”
- Why Apple really need to do some qualitative market research – Maya Middlemiss of Saros Research looks at Apple’s U-turn regarding U2 album installs.
- Are there 4 different types of data scientist? – Matthew Reaney profiles data business people, data creatives, data developers, and data researchers.
- Berlin duo launch a supermarket with no packaging – Leah Borromeo, writing for The Guardian, discusses the launch of an entire grocery store where no foods have packaging, embracing the trends of environmental sustainability and organic food.
- AMSRS 2014: Content is King Down Under – Tom Ewing of BrainJuicer recaps the annual conference of the Australian Market & Social Research Society.
- Obituary: The Traditional Concept, c.1960 – 2014 – Tom Ewing eulogizes the traditional concept: a victim of faith in a rational, verbal world of decision-making.
- Nice Was Very Nice Indeed! ESOMAR Congress Review – Ray Poynter highlights his key takeaways from the most recent annual congress.
- Online Dating Stats Reveal A ‘Dataclysm’ Of Telling – NPR interviews OkCupid co-founder and data blogger Christian Rudder, author of the new book Dataclysm.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX. Only market research links are considered.