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Archive for January, 2015

3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis

Posted by TRC Market ResearchFriday, January 30, 2015, 7:04 am No Comments
Even with the massive historical data available and the variety of data points at their disposal the weather forecasters can be surprised. Here are some keys to avoiding making the same kinds of mistakes as the weather forecasters recently made.
This was posted under category: Analytics, Best Practices, Consumer Behavior, Consumer Experience, Insights, Market Research, Market Research Techniques, Strategy, Technology, Uncategorized Tags: , , , , , , , ,

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Posted by Anouk WillemsThursday, January 29, 2015, 7:51 am 1 Comment
Based on a recent InSites Consulting study among 735 participants of 11 ongoing Consumer Consulting Boards (also known as online research communities), we identified 3 steps to make your consumer collaboration a real success in the long run.
This was posted under category: Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Congratulations to the 6 Finalists of the Insight Innovation Competition for IIeX EU!

Posted by Leonard MurphySunday, January 25, 2015, 17:38 pm 2 Comments
The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked.
This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Behavior, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Participate In The Q1-Q2 2015 GRIT Survey!

Posted by Leonard MurphyWednesday, January 14, 2015, 11:40 am No Comments
We'd like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,