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Jeffrey Henning’s #MRX Top 10: Getting Behind the Emotions and into the Mind

Posted by Jeffrey Henning Tuesday, February 3, 2015, 14:48 pm
Of the 4427 unique links shared on #MRX last week, here are 10 of the most retweeted.

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By Jeffrey Henning

Of the 4427 unique links shared on #MRX last week, here are 10 of the most retweeted:

  1. We Know How You Feel – With computers growing smarter every day, scientists and engineers are developing a way for these unemotional, cold boxes to not only track emotions in real time but identify each one, and, for some, act with the same responses we do. (From The New Yorker.)
  2. Top 100 City Destinations Rankings – Strong travel trends show that tourism in the Asian Pacific region overwhelms the rest, with Asian cities making up a third of the top 100.
  3. How data-driven is your marketing research? – Joel Rubinson reminds us all that data is the key to marketing, and with programmatic advertising, appropriate new product testing, and understanding the consumer life, effectiveness in campaigning can quickly grow.
  4. More people think we’re talking about immigration “too much” – Britons’ attitudes towards the talk of immigration swings in a bit of a different direction over the last four years, according to this Ipsos-Mori research.
  5. ESOMAR Data Protection Checklist – A quick rundown of data privacy regulations, laying them out in terms that researchers use.
  6. Top 20 Global Consumer Trends for 2015 – A white paper for those looking to learn more about consumption patterns, behavior of the consumer, and just what will catch the eye of consumers worldwide this coming year.
  7. MRIA Net Gain 2015 – Jon Puleston: Prediction Science How Well Can We Predict the Future? – If you missed last week’s Net Gain 2015, here are live-blogged notes on Jon Puleston’s presentation on prediction science and how to make predicting more precise.
  8. Emotional messaging “most impactful in wealthier nations” – Emotional messages, specifically in the form of television ads, tug harder at the heartstrings of those that are well off while those who in countries with a low-GDP are drawn to functional messaging.
  9. Social media analytics can’t tell you how to serve your customers – Alexandra Samuel of Vision Critical wants to remind companies that just because a group is vocal doesn’t mean that they represent the majority of customer.
  10. Safety First: The Road to Self-Drive – With self-driving cars already on the road, consumer feelings towards the technology vary in appeal, concerns, and emotions across all ages.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.

 

 

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One Response to “Jeffrey Henning’s #MRX Top 10: Getting Behind the Emotions and into the Mind”

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