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Jeffrey Henning’s #MRX Top 10: How Research Firms Can Grow

Of the 4,881 unique links shared on #MRX last week, here are 10 of the most retweeted.

Twitter

By Jeffrey Henning

Of the 4,881 unique links shared on #MRX last week, here are 10 of the most retweeted:

  1. 10 Predictions about the Future of the Market Research Industry in the Digital Age – Michalis Michael shares his thoughts on what is to come down the road for the research industry. His first four predictions: traditional agencies that refuse to change will go out of business; DIY will democratize the industry; social-listening analytics will become essential; and agile research will become mainstream.
  2. Workshop by Kristin Luck: Growth Hacking: Tips and Tricks to Grow Your Business – Join Kristin Luck for her IIEX Europe workshop as she shares her approach on how to use “growth hacking” to your advantage, where you are launching a product, a brand, or a company.
  3. 7 Consumer Types for Successful Targeted Marketing – A Euromonitor white paper describing a consumer segmentation based on a survey of 16,000 global consumers. The segments include Undaunted Striver, Impulsive Spender, Balanced Optimist, Aspiring Struggler, Conservative Homebody, Independent Skeptic and Secure Traditionalist.
  4. Beyond the Big Reveal – Writing for Research, Brian Kushnir of Added Value details what agencies have to do to stay current: changing closely held data to more shareable forms, transitioning from scheduled outputs to agile delivery, and moving from long-form reports to short deliverables.
  5. The Internet of Things and the Coming Data Deluge – This recent ORC webinar looks at how the many “smart” Internet connected devices in our phones, our TVs, even our refrigerators will impact the future of research.
  6. Gallup Migrating Away from Phones in Favor of Online Polling – Gallup is reducing call-center staff as it continues to transition to more online research.
  7. Stop Asking for Margin of Error in Polling Research – Annie Pettit discusses the thorn in the side of statisticians, margin of error, why it was first used and why it has to go.
  8. Super Bowl XLIX: From Sadvertising to Dadvertising? – BrainJuicer looks at emotional advertising, with several examples of successful ads shown during the Super Bowl and why they worked.
  9. Young Researcher of the Year Award – ESOMAR has put out a call to all young researchers who are passionate about their work and wish to be recognized for it.
  10. New Joint Industry Guide Gives Alternative Approach to Measuring Social Media – The MRS, IPA, Marketing Society, Facebook and Twitter have joined forces to publish a guide for evaluating social media for marketing comms.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.

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