Jeffrey Henning’s #MRX Top 10: How Research Firms Can Grow
Of the 4,881 unique links shared on #MRX last week, here are 10 of the most retweeted:
- 10 Predictions about the Future of the Market Research Industry in the Digital Age – Michalis Michael shares his thoughts on what is to come down the road for the research industry. His first four predictions: traditional agencies that refuse to change will go out of business; DIY will democratize the industry; social-listening analytics will become essential; and agile research will become mainstream.
- Workshop by Kristin Luck: Growth Hacking: Tips and Tricks to Grow Your Business – Join Kristin Luck for her IIEX Europe workshop as she shares her approach on how to use “growth hacking” to your advantage, where you are launching a product, a brand, or a company.
- 7 Consumer Types for Successful Targeted Marketing – A Euromonitor white paper describing a consumer segmentation based on a survey of 16,000 global consumers. The segments include Undaunted Striver, Impulsive Spender, Balanced Optimist, Aspiring Struggler, Conservative Homebody, Independent Skeptic and Secure Traditionalist.
- Beyond the Big Reveal – Writing for Research, Brian Kushnir of Added Value details what agencies have to do to stay current: changing closely held data to more shareable forms, transitioning from scheduled outputs to agile delivery, and moving from long-form reports to short deliverables.
- The Internet of Things and the Coming Data Deluge – This recent ORC webinar looks at how the many “smart” Internet connected devices in our phones, our TVs, even our refrigerators will impact the future of research.
- Gallup Migrating Away from Phones in Favor of Online Polling – Gallup is reducing call-center staff as it continues to transition to more online research.
- Stop Asking for Margin of Error in Polling Research – Annie Pettit discusses the thorn in the side of statisticians, margin of error, why it was first used and why it has to go.
- Super Bowl XLIX: From Sadvertising to Dadvertising? – BrainJuicer looks at emotional advertising, with several examples of successful ads shown during the Super Bowl and why they worked.
- Young Researcher of the Year Award – ESOMAR has put out a call to all young researchers who are passionate about their work and wish to be recognized for it.
- New Joint Industry Guide Gives Alternative Approach to Measuring Social Media – The MRS, IPA, Marketing Society, Facebook and Twitter have joined forces to publish a guide for evaluating social media for marketing comms.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.