1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Archive for April, 2015

How To Conduct Online Qualitative Research To Test Ads

Posted by Paul Rubenstein, Ph.DThursday, April 23, 2015, 8:21 am 1 Comment
The confluence of broadband connectivity, digital technology, and the comfort level and skill of consumers in communicating so easily and so well within computer-mediated environments has made the need to conduct F2F qualitative research increasingly threadbare.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Avoid Disruption In Business And In Life

Posted by David RabjohnsWednesday, April 22, 2015, 10:56 am No Comments
Market research has historically done a poor job of helping companies avoid disruption. We are good at tweaking the known but not so good at spotting the next chapter.  To underline this fact 89% of firms that were on the Fortune 500 list in 1955 are gone. Companies like National Sugar, Detroit Steel and Studebaker all disrupted out of existence. This post, and the accompanying Ted talk, will argue that traditional market research techniques focus too much on the easy rational (system two) analysis vs. the more emotional (system one) world that we live in.  It will also share a new approach to exploring those primal system one motivations in order to avoid disruption.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , ,

Why “Patient-Centricity” Requires Relationships

Posted by Corey SchwartzTuesday, April 21, 2015, 8:00 am 2 Comments
It seems like most conversations at healthcare industry conferences center around the notion of “patient-centricity.” Yet everyone seems to define it differently.
This was posted under category: Best Practices, Consumer Experience, General Information Tags: , , ,

Why I Don’t Miss Angry MR Client

Posted by Ron SellersWednesday, April 15, 2015, 8:50 am 2 Comments
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away.  Unfortunately, too often the complaints vendors and clients have about “the other side” are still there.  Don’t get angry – get better.  Or buy a saddle (and you’ll have to read to the end to know what that means.)
This was posted under category: Best Practices, Business Leadership, Business Practices, General Information, Human Capital, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , , , , ,