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Archive for May, 2015

How Brands Really Grow 4: Great Advertising

Posted by Jan HofmeyrThursday, May 28, 2015, 8:19 am 3 Comments
One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

20 Companies That Are “…The Breakthroughs We Have Been Waiting For…”

Posted by Leonard MurphyMonday, May 25, 2015, 14:27 pm No Comments
Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Gamification, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Sneak Peek: The Secret To Success In 30 Years Is…

Posted by Jeffrey HenningTuesday, May 19, 2015, 10:31 am No Comments
A sneak peek of the upcoming GRIT report section "If market researchers want to be successful in 30 years, the one thing they should be doing right now is…"
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, GRIT, Human Capital, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

On Technology & Human Nature (And What It Means For Marketing Insights)

Posted by Todd PowersMonday, May 18, 2015, 6:58 am 1 Comment
Figuring out the fundamental drivers of markets, and maintaining a focus on delivering against those motivational needs is a cornerstone of marketing strategy. And it might just help us to anticipate the "science fiction" of today that will become science fact tomorrow.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

Posted by JD DeitchThursday, May 14, 2015, 10:36 am 4 Comments
Among the many challenges market research firms face, none is more severe or important to solve than the mounting difficulty in securing a representative sample of survey research respondents. The recent UK elections provide another proof point. Smartphone-friendly surveys help, but at the end of the day the real trouble is that panel companies are unable to demonstrate compelling value to their most in-demand audiences and their samples are generating ever more biased data. The only way panel companies can ensure future relevance is by thinking and investing like brands, expanding reach and diversity, offering meaningful engagement, jealously protecting their flock, deeply and respectfully understanding their members, and demonstrating a new commitment to quality.
This was posted under category: General Information

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet…

Posted by Mark MichelsonTuesday, May 12, 2015, 7:56 am 2 Comments
Without question, the rapid adoption of smartphones is not only changing shopper behavior in many categories, but is also providing new ways for researchers to better understand consumers and their behavior in store.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,