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Archive for June, 2015

Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller

Posted by Seth GrimesMonday, June 29, 2015, 7:03 am No Comments
Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference, taking place July 15-16 in New York.
This was posted under category: Analytics, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Social Media, State of the Industry, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 10 Challenges in the Market Research Industry

Posted by Leonard MurphyFriday, June 26, 2015, 8:50 am 13 Comments
The 10 biggest challenges in the market research industry according to the most recent GRIT study.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Consumer Experience, Data Visualization, Digital Consumerism, Economic Trends, Effective Marketing, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Defining Innovation as Told at #IIeX Atlanta

Posted by Annie PettitTuesday, June 23, 2015, 9:26 am 4 Comments
Though you may never need or use them, researchers need to be aware of all possible research methodologies, including their strengths and weaknesses, so that we can recommend the right tool for our clients.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Paradigm Shift: From recall to occurrence

Posted by Tim RotoloFriday, June 19, 2015, 10:24 am 4 Comments
Tim Rotolo discusses the challenges of recall-based feedback.
This was posted under category: Best Practices, General Information Tags: , , , , ,

The A-Z of IIeX NA

Posted by Tom EwingFriday, June 19, 2015, 9:30 am 13 Comments
Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

LRW’s 2015 Top 25 Market Research Twitter Influencers List

Posted by Joan CassidyWednesday, June 17, 2015, 8:01 am No Comments
Using Advanced Influence Mapping (AIM) software, LRW looks at whose “voice” was most likely to be disseminated across the broader market research audience engaged with Twitter.
This was posted under category: General Information, Social Media Tags: , ,

CASRO Transformation Series: LRW Says Transformation – So What?

Posted by Leonard MurphyTuesday, June 16, 2015, 8:33 am 1 Comment
This was posted under category: General Information