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Archive for October, 2015

The Modern Research Respondent: Holding Their Attention with Dynamic Questions

Posted by Aaron JueWednesday, October 28, 2015, 10:23 am 4 Comments
While there are many points that must be addressed to significantly increase engagement, Focus Vision recently studied the specific impact of dynamic questions. Here is what they learned.
This was posted under category: General Information

Gain Deeper Insights from Networks PLUS Content

Posted by Seth GrimesTuesday, October 27, 2015, 7:53 am 2 Comments
Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.
This was posted under category: Analytics, Best Practices, Big Data, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Online Research, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CASRO & MRA to Merge

Posted by Leonard MurphyThursday, October 22, 2015, 9:35 am 1 Comment
Discussions are under way between CASRO and MRA about joining forces to become one, new association serving the U.S. research industry and profession
This was posted under category: Association News, Associations, Business Practices, General Information, Industry News, Industry Trends, Market Research, Market Research in the News, State of the Industry, Transformation Tags: , , , , ,

The Future of Research, By One of its Agents of Change

Posted by Joel RubinsonWednesday, October 21, 2015, 7:38 am 2 Comments
Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,