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Jeffrey Henning’s #MRX Top 10: The Subjective Nature of Research and Analysis

Of the 20,537 unique links shared on the Twitter #MRX hashtag last week, here are 10 of the most retweeted...

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Of the 20,537 unique links shared on the Twitter #MRX hashtag last week, here are 10 of the most retweeted…

  1. 6 No Nonsense Tips for Using Social Media Research – Ray Poynter and Annie Pettit offer pragmatic guidelines for how to approach social-media research. For instance, keep in mind that the search terms you use carry with them their own bias.
  2. The Human Side Of Data Analytics – Similarly, Colin Strong of Verve highlights the challenge of spurious correlations in data analytics and emphasizes that human subjectivity when interpreting data analytics is not a weakness but in fact a requirement.
  3. ESOMAR Announces Industry Award Winners at Congress 2015 – ESOMAR honored a young researcher, a standards volunteer and many presenters for their outstanding papers and presentations over the past year.
  4. Social Media Research Shows Market Research Is Too Inward Looking – GreenBook and NewMR challenged the industry to conduct B2B social media research on what people at large thought of market research. Six firms took up the challenge, and found that clients are unhappy with the research process and research outputs, consumers are unhappy with telephone surveys but some are interested in making money from participating in panels, and that researchers spend too much time on social media talking to one another rather than to the wider community.
  5. Top 50 Big Data Marketing Blogs: The Best Blogs with Up-to-Date and In-Depth Insights on the Intersect of Big Data and Marketing – NGDATA has curated a list of 50 blogs about using Big Data for marketing.
  6. Call for Speakers for ESOMAR Asia Pacific 2016 – ESOMAR is hosting an open call for presenters for its 2016 conference in Tokyo.
  7. Trendsetter Barometer 20th Anniversary – PwC’s quarterly survey of executives at private companies just collected its 80th quarter of results. Its analysts take a step back to look at the big picture.
  8. What We’re Reading This Week: Week of September 21, 2015 – Instantly curates three blog posts, with a focus on focus: focusing on your survey topic, focusing on people over Big Data, and focusing on the difference between “push” market research and “pull” market research.
  9. BQ Talks with Pete Krainik, CEO of The CMO Club – Brand Quarterly interviews Pete Krainik about consumers in control, agile marketing, and the role of emotional intelligence in marketing.
  10. Time is a Luxury – Richard Smith of BDRC Continental looks at the role of time in luxury purchases: the anticipation, enjoyment, and recollection of luxury purchases and experiences.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered. Sorry, Bollywood!

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