Jeffrey Henning’s #MRX Top 10: The Sharing Economy & The Seat at the Table
Of the 18,729 unique links shared on the Twitter #MRX hashtag last week, here are 10 of the most retweeted…
- Evaluation highlights areas for improvement in long-term conditions care – On behalf of the UK’s National Health Service, the Ipsos Ethnography Centre of Excellence conducted 36 ethnographic interviews with people suffering from long-term conditions. Such patients report that the healthcare system is often not aligned with the complex needs caused by chronic ailments.
- On the job – Matt Valle of GfK, writing for the American Marketing Association (members-only post), provides 8 reasons why market research makes for a great career.
- CASRO & MRA to merge – In a joint statement, CASRO (historically a vendor-oriented association of survey-research organizations) and the MRA (a professional society with a mix of corporate researchers and research vendors) have announced their intention to explore a merger and welcome feedback from their respective memberships.
- Marketing seat at the table– The Marketoonist pokes fun at the desire of marketing (and, by extension, marketing research) to have “a seat at the table” of C-level decision makers.
- Want to win $25,000? Submissions & voting are open for the Insight Innovation Competition at IIEX Europe 2016!– The next Insight Innovation Competition is a chance for organizations with new research offerings to win publicity and additional capital.
- Video creative in a digital world – Millward Brown’s AdReaction study looks at how multiscreen users across 42 countries watch video. Even if you’re not interested in the slow fade of live TV to static, this report is worth checking out just for its interactive infographic.
- Success lies in collaboration, not competition– Writing for Research, Bronwen Morgan recaps a presentation for the Customers Exposed conference, in which Alison Camps of Quadrangle discusses the early adoption of the sharing economy and its impact on research.
- Caring about sharing – Jack Miles of Northstar looks at entrepreneurs in the sharing economy, fusing the traditional needs of a consumer with the need to promote their microbusinesses. Instead of B2B or B2C, Jack calls this new sector B&C, Business and Consumer.
- Embracing the future– NewMR is offering a great webinar November 18th, with Sue York presenting “Creating a Personal Social Media Brand” (I saw her present this in Sydney and highly recommend it), Gaelle Bertrand discussing “Strategic Social Media Listening,” and Martina Olbertova looking at “Brand Curation.”
- Getting valid results from surveys: Meet the Survey Octopus– Caroline Jarrett uses the many arms of an octopus to discuss improving your survey research projects.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.