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Jeffrey Henning’s #MRX Top 10: Market Research in the Age of Agile and Automation

Of the 14,105 unique links shared on #MRX last week, here are 10 of the most retweeted...

Of the 14,105 unique links shared on #MRX last week, here are 10 of the most retweeted…

  1. Sentiment Analysis Symposium Call for Speakers – Seth Grimes is looking for speakers for his July 12 symposium in New York City.
  2. The Data Digest: Finance Gets Social – Anjali Lai of Forrester reports that of over 4,500 U.S. online adults surveyed, 14% log into financial accounts via social media, and 11% have video chatted with their financial provider.
  3. Added Value and ZappiStore Join Forces with Snapshot Launch – The market research services commerce site ZappiStore has automated Kantar’s Added Value methodologies for cultural traction, brand equity, and brand character.
  4. MR Realities: Panel Pains – David McCaughan took advantage of a career break to sign up as a panelist to 11 different panels. He was horrified at how the industry treats potential respondents, with constant screen-outs, tediously long surveys, and poorly managed payouts.
  5. Customer Experience is the Future of Design – Chuck Longanecker of Digital-Telepathy, writing for UX Magazine, describes XD (Experience Design), the logical outcome of Customer Experience Management: once you understand the actual customer experience, craft the desired experience.
  6. Fixing a Brand Called Marketing Research – Joel Rubinson updates his 2009 guidelines for refreshing the marketing research brand for 2016: stay grounded in rigor, focus on the future, and embody the change you envision.
  7. Agile Research or Agile Researchers? – Ron Sellers of Grey Matter discusses the pros and cons of agile research–and how traditional projects can learn from it.
  8. What is the Curse of Knowledge Bias and Why Should Survey Writers Care? – Too often questionnaires are written with the vocabulary of the expert rather than the language of the consumer. Annie Pettit of Peanut Labs provides tips on how to dispel the curse of knowledge.
  9. From Virtual Reality to 5G – The Latest and Greatest from MWC 2016 – GfK consultants recap the major trends of the Mobile World Congress: the rise of virtual reality, demonstrated by multiple vendors; the growing support for the Internet of Things, with sensors and connected devices galore; and the slow ramp of mobile payments, from Visa and Mastercard.
  10. Three Reasons to Check in with Your Target Audience – Nigel Hollis of Millward Brown discusses the ease of pre-testing ads through automated research. With such pre-testing, you can choose between ads, understand how reactions to an ad vary by country, and select from multiple openings for a video–to catch audience attention and keep them watching the entire ad.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.

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