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Archive for May, 2016

When It Comes to Managing Data Security, Know the Company You Keep

Posted by Rebecca WestTuesday, May 31, 2016, 7:00 am No Comments
Companies should not wait for the EU-U.S. Data Privacy shield to be finalized to start putting in place mechanisms for managing data transfer.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Teaching Machines to Feel

Posted by Parry BediFriday, May 27, 2016, 7:00 am 3 Comments
The next generation of AI will actually transcend information processing, which is quantitative nature, and step firmly into the qualitative realm.
This was posted under category: Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Quality vs Quantity: The ‘TAO’ of Client Experiences

Posted by Catherine RickwoodThursday, May 26, 2016, 12:40 pm 1 Comment
How many of us in market research are crafting experiences with our clients, collaborators and colleagues to be as effortless and magical as we’re telling them they need to be to their consumers?
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Research Companies, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Are Smartphones in your Survey Sample Yet?

Posted by Hilary DeCampThursday, May 26, 2016, 7:00 am 2 Comments
If we want people to choose the altruistic activity of survey-taking over all other things they could be doing with their time, we need to lower the barriers to entry.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Recruitment, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Does Machine Learning Signal the End for MR Pros?

Posted by Sinead HassonWednesday, May 25, 2016, 7:00 am 5 Comments
With the dawn of machine learning, will researchers still be needed to define the questions, discover the trends, make the forecasts or influence the resultant decisions?
This was posted under category: Best Market Research Companies, Best Practices, Blogs, Business Leadership, Business Practices, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Chasing The Next Big Idea – Prediction Market Volume Forecasting

Posted by Brad MarshTuesday, May 24, 2016, 7:00 am No Comments
In collaboration with Top Box Associates, Consensus Point recently launched the industry’s first prediction market-based volume forecasting capability.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile Research, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Online Surveys Are Not Enough

Posted by Tim GorhamMonday, May 23, 2016, 7:00 am 1 Comment
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated and respondents are getting overwhelmed. So are online surveys doomed?
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Digital Marketing, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Recruitment, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Do Respondents Even Understand Our Surveys?

Posted by Allan FromenFriday, May 20, 2016, 7:00 am 1 Comment
Language is an imperfect method for communication. How often does the receiver of a message truly understand it exactly as the sender intended?
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social listening currently complements surveys and behavioral tracking. Will it replace them?

Posted by Michalis MichaelThursday, May 19, 2016, 9:00 am 4 Comments
The value of social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
This was posted under category: Analytics, Association News, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Emerging Techniques, Events, Fresh Voices, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Qualitative Research, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Look Who’s Talking, Prequel: What Research Participants Say About Research

Posted by Kerry HechtThursday, May 19, 2016, 7:00 am 1 Comment
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members. However, we are neither implementing sufficient solutions nor giving the panel members a voice regarding what we ask them to do.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Recruitment, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,