The GRIT Report Has Arrived

The latest GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2016, is now available!

GRIT_2016_SPRINGThe latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.

For all things GRIT, head on over to the GRIT homepage, where you can download the PDF of the report, view the report online in magazine format, download the GRIT infographic, use the interactive dashboard by Dapresy, analyze and explore the data using OfficeReports, or sign up for the GRIT Panel.

The GRIT Report is designed to help you better understand where the MR industry is heading so you can make the right decisions for your organization.

In this edition, we focused on those topics our readers depend on GRIT to provide: a view on adoption of newer technologies/methods, opportunities & threats in the industry, financial forecasting and, of course, the always popular GRIT 50 Most Innovative Suppliers & Clients, the only brand tracker in our industry.

Much was new in this wave; we switched to a new data collection platform partner, began opting in to build a GRIT panel, and explored new question areas related to topics such as automation, training needs, and the future of sampling.

The GRIT Report is made possible by our many research and sample partners, who have contributed significant time, energy and resources to the GRIT effort and deserve a huge THANK YOU for their support.

Our research partners include: Ascribe, AYTM, Dapresy, Gen2 Advisors, Lightspeed GMI, Lucid, mTab LLC, NewMR, OfficeReports, Researchscape International, Stakeholder Advisory Services

Our sample partners include: ACEI, AIM, AIP, ARIA, Asia Pacific Research Committee (APRC), Australian Market & Social Research Society (AMSRS), AVAI,BAQMAR, BVA, CASRO, CEIM, DC – DatosClaros, ESTIME, feedBACK, GIM Gesellschaft für Innovative Marktforschung, LYNX Research, MRIA, MROC Japan Inc., MRS, MSU MMR, NGMR, NYAMA, OdinText, PROVOKERS, Qualitative Research Consultants Association (QRCA), SAIMO, Sands Research, The Research Club, Toluna, University of Georgia / MRII, UTA, Vision Critical,Women in Research and Wisconsin School of Business

As always, I think you will find the report informative, provocative, and useful. Enjoy!

PS – Looking for previous GRIT Reports? Check out our archive here.

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One Response to “The GRIT Report Has Arrived”

  1. Anonymous says:

    June 5th, 2016 at 8:55 pm

    The results of this study are completely invalid. Companies were trying to get me to vote for them and encouraging me to take the survey. When I said I already had, they noted that I could take the survey again on other devices or using different browsers. I have no doubt their emIoyees were taking the survey multiple times. i expect this bad methodology in other industries but not the research industry itself….no wonder the industry is getting a bad reputation.

    Political Polls have recently proven to have all kinds of problems and yet their methodology and rigor far surpasses this study. i won’t do business with anyone involved in this study….you clearly don’t know research and their is no defense for the methodology.

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