Growing the Industry by Funding More Research – Part Two
By Peter Zollo
Editor’s Note: Welcome to our second post featuring two projects on Collaborata, the market-research marketplace. We’re happy to support a platform whose mission is to fund more research.
And, like Collaborata, we believe in the idea of connecting clients and suppliers to co-sponsor projects. In Collaborata’s case, doing so reduces redundancy and cost. We invite you to Collaborate!
Collaborata Featured Project #1:
“Vets & Pets: The Influence Veterinarians Have on What Today’s Consumers Are Spending on Their Pets”
Purpose: This study will quantify the influence veterinarians have on what dog and cat owners buy for their pets and how to better engage vets for your brand’s benefit.
This research will assess how the pet owner-vet dynamic plays out differently among generations in order to identify distinct opportunities to grow your brand among Millennials, Gen-Xers, and Boomers.
The Pitch: Learn how veterinarians influence pet owners’ care and feeding purchases. And, get fresh insights on how to best engage vets for your brand’s benefit — direct from the source!
If you market pet products or services, this research will illuminate how to best tap into the critical vet-pet owner relationship that drives consumers’ attitudes and pet-care purchases in your category. Become an early co-sponsor and get input into the questionnaire.
Deliverable: Comprehensive deck; management-level webinar; complete tabulations.
Who’s Backing This: RTi, an innovative, global full-service market-research agency, with deep brand strategy experience.
Collaborata Featured Project #2:
“Prediction Markets Omnibus”
Purpose: Get answers to your proprietary questions by leveraging the fast-growing Prediction Markets methodology. Prediction Markets are more accurate, faster, and less expensive than traditional concept studies.
The Pitch: If you’ve ever thought about testing Prediction Markets as a research method, here’s a unique opportunity to do so.
For the introductory price of $3,500, you’ll receive two proprietary questions as well as shared data in in each of three verticals: Health/ Nutrition; Finance/ Insurance; and CPG. For an additional $3,500, get three more proprietary questions!
Deliverable: Topline report; proprietary data files.
Who’s Backing This: Edge Research, a full-research firm, with expertise in Prediction Markets. Edge is supported on this project by Consensus Point, a Prediction Market Research company, who recently gave a Webinar on Greenbook about Predictions Markets, which you can find here.