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Participate In The Q3-Q4 2016 GreenBook Research Industry Trends (GRIT) Survey

We need your help uncovering the future of Market Research. Participate in the Q3-Q4 2016 GreenBook Research Industry Trends (GRIT) Survey today!

We’d like to invite you to participate in the Q3-Q4 2016 GreenBook Research Industry Trends (GRIT) Survey which helps us write the GRIT Report.

The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession. This edition of the GRIT survey has been updated to include some of the most hot-button topics in our industry today, including:

  • Adoption of emerging methods/tech
  • Usage of traditional Qual
  • Usage of traditional Quant
  • Sample Quality and Respondent Engagement
  • “Buzz Topics”: Automation, AI, Marketplaces, Big Data, Storytelling, Nonconscious Measurement, Attribution Analytics
  • Projected Research Spending/Budgets
  • Use of non-traditional data sources for insight generation
  • Trends Impacting Corporate Researchers: Organizational fit, impact, insourcing vs. outsourcing, internal innovation
  • Supplier Satisfaction levels and drivers of satisfaction
  • Hiring trends
  • Training resources
  • Information sources used by the industry

With your help, we can all better understand and adapt to our evolving research landscape. Would you give us 15 minutes of your time to take the survey and help make the GRIT report possible?

Take the Survey Now

Prefer to take the survey in Chinese, German, Japanese, or Spanish? You’ll be able to select one of those languages at the start of the questionnaire.

About the GRIT Report: Twice every year, we work with our partners to create the most comprehensive survey of the market research industry, and report back our findings to you. If you haven’t seen a GRIT Report before, take a look at the Q1-Q2 2016 edition to get a feel for it. Our goal is to help all insights professionals better understand where the industry is heading, so you can make the right decisions for your organization.

In return for your participation, as soon as it hits the (virtual) shelves, we’ll send you a PDF copy of the full report, so you’ll be among the first to see it.

Thanks in advance for giving back in support of our profession.

Thanks to Our GRIT Partners

Research Partners

AMAI, ARIA, Ascribe, AYTM, Gen2 Advisors, Happy Thinking People,  Lightspeed GMI, MROC Japan Inc., mTAB, NewMR, OfficeReports, PROVOKERS, Remesh, Research Now, Researchscape, Stakeholder Advisory Services

Sample Partners

ACEI, AIM, AIP, Asia Pacific Research Committee (APRC), Australian Market & Social Research Society (AMSRS), AVAI, BAQMAR, BVA, CASRO, DatosClaros,  ESTIME, feedBACK, GIM Gesellschaft für Innovative Marktforschung, LYNX Research, MRIA, MRS, MSU MMR, NGMR, NYAMA,OdinText, Qualitative Research Consultants Association (QRCA), SAIMO, Sands Research, The Research Club, Toluna, University of Georgia / MRII, UTA, Vision Critical, Wisconsin School of Business, Women in Research

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3 Responses to “Participate In The Q3-Q4 2016 GreenBook Research Industry Trends (GRIT) Survey”

  1. tiffany says:

    October 23rd, 2016 at 12:04 am

    More people from different and various organizations should participate in the Greenbook Research Industry Trends survey so the research output would be as comprehensive as possible. If only a handful of people would participate, the research results would be leaning towards a certain angle. It would be helpful in future improvement of the research industry. Likewise, it would also be an effective literature review of future researches.

  2. Karl Mueller says:

    October 25th, 2016 at 7:06 am

    The problem with surveys like this is they are not representative. It all depends on who participated. People can take the survey as many times as they want on different mobiles. Our industry should promote good research, not this type.

  3. Leonard Murphy says:

    October 25th, 2016 at 8:54 am

    Thanks for the feedback Karl, but in fact we don’t count duplicates; we track IP and Device identifier addresses and scrub duplicates from the data. This allows us to use both open and list based sampling models for maximum sample size in a hard to reach population and ensure the highest level of data integrity. We also never claim that it is representative (can you describe what the MR industry sample universe looks like?) and instead consider it a strongly directional snapshot of a large portion of the research industry.

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