Jeffrey Henning’s #MRX Top 10: Is 2017 the Year of Mobile, MROCs, Social Media, or Hygge?!
By Jeffrey Henning
Of the 3,511 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
- Top 40 Predictions about Insights & Analytics for 2017 – A range of thought leaders identified trends for this year in this Greenbook feature. Jake Wollf of Cint writes, “2017 will be the year that brings major breakthroughs in genuinely tracking a unique, known consumer through the path to purchase, online and offline.” Brian Singh of Zinc Tank writes, “The MR business should be champions of data design and guide the contextual use of collecting, storing, compiling, cleaning, analyzing, reviewing, and sharing data.” Ray Poynter says, “2017 will be a more-of-the-same year for market research: more mobile surveys, more online communities, and more automation… I expect the panel companies to continue to try to reinvent themselves, with more analytics, more mobile, and perhaps more “
- 2016 BrandZ Top 100 Global Brands – A look back at Millward Brown’s 11th annual report on the top global
- The Top 21 Emerging Research Methods of 2016 – Ray Poynter’s excerpt from the upcoming GRIT Report shows that the top emerging research methods of 2016 are for the most part the same as the top methods of 2014: mobile surveys, online communities, and social media
- The Court Case for Research Statements – At the Best of ESOMAR event in Belgium last month, the statement “Are robots and AI taking over the research industry?” was tried in a court format, with prosecutors and public defenders making their case. “The judge’s wrap-up was clear: automation will come, and it will bring the industry both time and cost “
- Africa Forum 2017 – Be Part of History! – The African Market Research Association will be launched at this conference in Johannesburg in
- Forecasts: December 2016 Revisions – EuroMonitor has revised most of its GDP forecasts for 2017 downward as a result of Donald Trump’s election, predicting that there will be “negative confidence spillovers and trade effects resulting from prospective U.S. policy “
- Perceptions are Not Reality: What the World gets Wrong – The latest Ipsos Perils of Perception survey of 40 countries finds that “Most countries think their population is much more Muslim than it actually is… think their population is less happy than they actually say they are… are more tolerant on homosexuality, abortion, and pre-marital sex than they think they are… think wealth is more evenly distributed than it actually “
- New Global Code for Market, Opinion and Social Research Future-Proofed to Extend to Data Analytics and Strengthen Public Trust – ESOMAR, in cooperation with the International Chamber of Commerce, has revised its code for the first time in 10 years. The code, a standard of industry self- regulation, has been updated to reflect the changing privacy and security concerns of consumers participating in
- CMOs Struggling with Data-Driven Expectations of Their Role – A joint study of Deloitte and The CMO Council found that 70% of 200 CMOs around the world say their colleagues expect marketing to the growth driver for their organizations, but “many CMOs surveyed appear to be struggling to embrace integrated data-driven analytics” to drive this revenue.
- 2017 Preview: The Biggest Trends – According to Research Live, “the market research industry is preparing itself for 2017 to be the year of, among other things, automation, machine learning, virtual reality… and hygge.” Hygge is “the Danish concept of cosy, simple living (my CEO is Danish),” reports Joe Staton of GfK. I think we’re all in the mood for ‘hunkering down’ be it companies, brands or consumers, taking stock and pulling up the drawbridge against all uncertainties of 2017 and beyond.”
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.