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Expectations of IIeX Europe


Editor’s note: Over the next few weeks we are going to explore why so many clients and innovators are planning to be at IIeX Europe in Amsterdam in April. Here are the views of Hector Garcia from Etihad Airways – you can find out more about Hector from his Speaker Profile.

By Hector Garcia, Etihad Airways

For a client-side researcher like me, IleX has become a great source of inspiration for the market research industry. IIeX is a place where great minds come together to share and challenge the traditional research thinking. IleX brings top of the line experts and innovative market research vendors who look to propose new things, new scopes and who are not afraid of breaking paradigms. In a challenging environment with fierce competition it is always stimulating to learn and discuss from the most innovative industries and leaders, learning how they are disrupting the day-to-day thinking.

I am really looking forward to seeing the new ideas from the non-traditional research space, but as well, I looking forward to seeing how are companies doing the day-to-day traditional research in a different way.

I am also looking to sharing my learnings from Etihad Airways and I will be presenting be presenting “The Road to Innovation, From Inspiration to Action” in Amsterdam.

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