Insights Industry News

January 12, 2017

Growing the Industry by Funding More Research – Part Five

Collaborata highlights projects that are currently funding on their crowdsourcing platform.

Peter Zollo

by Peter Zollo

0

By Peter Zollo

Editor’s Note: Welcome to our next post featuring two insights projects currently offered on Collaborata, the market-research marketplace. GreenBook is happy to support a platform whose mission is to fund more research. We believe in the idea of connecting clients and research providers to co-sponsor projects. We invite you to Collaborate!

Collaborata Featured Project #1:

“What Really Happens in the Produce Aisle: Mobile Shop-alongs”

Purpose: This study will uncover true “in-the-moment” purchase decisions made in the produce aisle. You’ll learn the degree to which price and promotions, organic, non-GMO, appearance, displays or other variables impact the actual produce purchase.

The Pitch: This quantitative mobile shop-along, leveraging geo-fencing technology, will capture what consumers are really doing in the produce aisle. You’ll learn if they stick to what they claim is important to them, while gaining rich insight into the purchase-decision tree, barriers, and drivers. Because of this study’s unprecedented scale, you’ll learn if behavior differs by type of store and the generation of the consumer. Become a co-sponsor and get input into the project now! Check out this video to learn more.

Who’s this for: Produce boards, brands, and retailers

Who’s behind this: Cooper Roberts Research, a full-service market research firm, who’s conducted close to 100 produce studies.

For details on becoming a co-sponsor: Click here or email [email protected]

Collaborata Featured Project #2:

“What’s Hot & Not in the Digital Economy”

Purpose: The first wave of this new qualitative research series, which will include 8-10 mini-groups based on San Francisco, will distinguish between what’s truly exciting consumers in the digital economy and what they see as simply hype.

The Pitch: Tap into tech-forward consumers on a quarterly basis to see why some new ideas are being adopted and others are not. Your company will participate via a live streaming link and receive a Rapid Output Report and consultation from the researchers. This first wave will provide new insights on how consumers value and prioritize digital wallets, payment tools, and share-economy apps.

Who’s this for: Tech companies developing new consumer products and tools, and all brands needing to better understand what consumers want when it comes to digital payment.

Who’s Behind This: Scoot Insights is a quick turnaround qualitative consultancy offering a streamlined methodology to deliver insights faster without compromising on quality.

For details on becoming a co-sponsor: Click here or email [email protected]

0

crowdfundinginnovation

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Peter Zollo

7 Ways to Level the Playing Field with the Giant Research Firms

Insights Industry News

7 Ways to Level the Playing Field with the Giant Research Firms

Learn how small research agencies can compete with market research “global giants”.

Peter Zollo

Peter Zollo

Yes: Corporate Researchers Will Speak

Insights Industry News

Yes: Corporate Researchers Will Speak

Don’t miss out! There’s still time to join the “Corporate Researchers Speak: How to Engage & Sell Us” Collaborata study.

Peter Zollo

Peter Zollo

Growing the Industry by Funding More Research

Insights Industry News

Growing the Industry by Funding More Research

Learn about two insights projects currently offered on Collaborata, the market-research marketplace.

Peter Zollo

Peter Zollo

Growing the Industry by Funding More Research

Insights Industry News

Growing the Industry by Funding More Research

Collaborata is the first platform to crowd-fund research, saving clients upwards of 90% on each project. Learn about their latest project.

Peter Zollo

Peter Zollo

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*