By Jeffrey Henning
Of the 5,037 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
- Matters of Opinion 2017: 8 Things We Learned About Politics, the News, and the Internet – Abacus Data surveyed 2,000 Canadians about the intersection of politics and online behavior. They found a smartphone-powered addiction to Facebook, facilitating “myopia”, with Twitter relevant for word-of-mouth: “A small group of hyper-connected, hyper-engaged Canadians can be instrumental in breaking the myopia-barrier.”
- Kantar Tops MRS League Tables – The Market Research Society has published its analysis of the top 100 UK MRX firms: they grew 6.7% year over year (2015 over 2014), with 71% of agencies experiencing growth. The largest three firms are Kantar (WPP), Wood Mackenzie Research & Consulting, and Dunnhumby.
- She Knows Best: Insights Into Mums’ Shopping Decisions – GutCheck looks at the skepticism of mothers about the health claims of foods, as well as what they look for in games and toys.
- Discovery: A New Tool for Accessing Longitudinal Cohort Studies – Ray Poynter of NewMR provides an overview of a tool for analyzing 8 longitudinal UK studies.
- Captains of Industry Say Business is Already Suffering the Consequences of Brexit – Ipsos Mori interviewed 114 executives from top British companies: 58% believe Brexit has already had a negative impact on their business, and 66% say post-Brexit will be negative for their firms.
- The Best Data Scientists Get Out and Talk to People – Writing for the Harvard Business Review, Thomas Redman points out, “Great data scientists know they have to understand the strengths and weaknesses in the data in great detail.” Three keys: See how the data is collected; learn the full context; integrate these findings into your work.
- Write Right: Convincing Content – Isabel Gautschi of Cascade Insights provides concrete tips including this gem: “Don’t subject your audience to stream-of-conscious business blogging.”
- Why Machine Learning is Meaningless – Tom H.C. Anderson of Odin Text gives two examples that can be labeled “machine learning” even though they different dramatically in complexity.
- Has Craft Beer Lost Its Cultural Capital? – Nigel Hollis of MillwardBrown wonders if the craft beer industry is aleing. He seems hopped up and bitter to me!
- Six in Ten Around the World Think Their Society is “Broken” – Ipsos-Mori surveyed over 16,000 adults in 23 countries: 81% lack confidence in political parties, 68% lack confidence in the media, and 61% lack confidence in big companies.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.