What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 30, 2017

By Jeffrey Henning 

Of the 3,495 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

  1. Abacus Data is Hiring – Abacus Data, an Ottawa-based research firm, is hiring a head of operations and project delivery.
  2. Market Research ‘Should Stop Calling Itself Market Research’ – Writing for Research Live, Robert Langkjaer-Bain recapped a presentation by Dan Nunan, of the University of London, who argues that “The term market research is in itself a bit tainted. It’s a label that carries a lot of baggage.”
  3. Market Research Automation: Our Greatest Fear or Innovation? – Adriana Rocha of eCGlobal addresses the challenges and limitations of automation, writing, “Increased automation is focused on operational efficiency, gaining speed and costs savings, but it limits us to thinking within the parameters of work that is being accomplished today.”
  4. Coverage of the Market Research Society’s Annual Conference – Impact 2017 – A roundup of presentation recaps from the MRS’s most recent conference.
  5. Information Addiction: The Implications for Society, Brands, Advertising & Research – Jon Puleston of GMI Interactive has a passionate, personal essay on our addiction to news and echo chambers.
  6. Have We Had Enough of Climate Experts? Does It Matter? – Tim Silman of Ipsos MORI points out that scientists are one of the top 5 most trusted professions, yet a third or fewer citizens of France, Germany, Norway, and the United Kingdom know that the vast majority of scientists (97%, in fact) agree that climate change is today largely caused by humans.
  7. How The New York Times is Incorporating Design into Audience Research – A great case study on using an online diary study and in-person IDIs to understand what readers want from coverage of breaking news.
  8. E-Tabs and Askia Form Dashboard Development Partnership – Announcing his firm’s partnership with Askia, E-Tabs president Benjamin Rietti said: “The dashboard design market is crowded but spectacularly fails to address the specific needs of market research.”
  9. Getting Your Products to Market Faster: A Guide to Agile, Iterative Research – GutCheck’s latest ebook provides a detailed case study into using agile market research for developing a new product.
  10. What’s Shaping MR? Forecast Data, Trends and Potential Market Restraints – Sarah Schmidt of MarketResearch.com shares a forecast that has the global research industry growing from $90 billion in 2016 at a rate of $6 billion in new revenue a year for 2017, 2018, and 2019.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered. Sorry, Bollywood.

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