April 7, 2017

Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms

We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.

Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

0

We’d like to invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey which helps us write the GRIT Report.

The GRIT Report was created to help insights professionals like you better understand where the industry is heading so you can make the right decisions for your organization. Click here to check out the most recent GRIT Report.

This edition of the GRIT Report features the always-popular GRIT Top 50 – a tracker of the 50 suppliers and clients perceived to be the industry’s most innovative.

Plus, we’ve updated the survey to include some of the most hot-button topics in our industry today, including:

  • The Role of Sample Providers
  • Sample Quality
  • The Future of Sampling
  • Adoption of Automation Technologies/Strategies
  • Post-Secondary Education Programs in Market Research
  • US MMR Programs Brand Ranking
  • Skillsets for MMR Program Graduates
  • Project Spending/Revenue in 2017
  • Industry Benchmarking:
    • Success Factors Of The “Perfect Study”
    • Importance of Knowledge, Influence & Marketing impact for study
    • Organization Ratings and Benchmarking
    • Organization Technology Strategies
    • Methodology Prioritization Factors
  • Prediction market Exercise: Emerging Methods Adoption

Will you support our profession by completing the survey? It shouldn’t take you more than 15 minutes.

Take the survey now.

As a thank you, we’ll send a PDF copy of the report straight to your inbox as soon as it hits the (virtual) shelves so you’ll be among the first to see it.

Prefer to take the survey in Chinese, German, Japanese, or Spanish? You’ll be able to select one of those languages at the start of the questionnaire.

Thanks in advance for giving back in support of our profession!

Thanks to Our GRIT Partners

Research Partners
Ascribe, AYTM – Ask Your Target Market, Bakamo Social, Consensus Point, G3 Translate, Gen2 Advisors, Lightspeed, Michigan State University, MROC Japan – Community Solutions Company, mTAB, Multivariate Solutions, NewMR, OfficeReports, Research Now,Researchscape International, Stakeholder Advisory Services, Virtual Incentives

Sample Partners
A.C. Nielsen Center for Marketing Research at The Wisconsin School of Business, AIM, AMAI, American Marketing Association New York,Asia Pacific Research Committee (APRC), ARIA, Australian Market & Social Research Society (AMSRS), BAQMaR, BVA, MRS, Next Gen Market Research (NGMR), OdinText Inc., Provokers, Qualitative Research Consultants Association, The Research Club, The UTA MSMR Alumni Association, University of Georgia | MRII, Women In Research

 

0

clientsgrit reportinnovationmarket research firmsmarket research suppliers

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

More from Leonard Murphy

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Quantifying the Impact of Insight Innovation

Insights Industry News

Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Generative AI is Changing the Research Industry

The Prompt

How Generative AI is Changing the Research Industry

ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Celebrating 10 Years of Innovation with IIEX

Insights Industry News

Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*