Jeffrey Henning’s #MRX Top 10: Big Data, Culture Clashes, Mobile Surveys, and Emojification

Of the 3,064 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...

By Jeffrey Henning 

Of the 3,064 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

  1. Why Most Respondents Don’t Like Participating in Research (And What We Can Do About It) – The newly released GRIT CPR (Consumer Participation in Research) study shows that only a quarter of all respondents are satisfied with their participation in research (based on 6,208 consumers in 15 countries interviewed via online, telephone, and mobile-only surveys); 45% want surveys to be 10 minutes or less. Lenny Murphy outlines a three-part action plan to improve the respondent experience.
  2. Big Data, What Is It and Will It Be Here to Stay? – Will Poynter argues that the key theme of Big Data is that it produces “datasets too large to be handled using conventional methods” requiring the development of “new tools and methods for handling large quantities of data.”
  3. Ten Tips to Make Your Questionnaire Mobile-Friendly – Nearly half of online survey participants take surveys on mobile devices. Writing for the MRII blog, Jackie Lorch provides tips to create mobile-friendly questionnaires.
  4. Face Up to the Complexity of Research – Rebecca Brooks, author of Cherishing Complexity: The Power of Acknowledging Human Intricacies, argues that researchers need to acknowledge the complexity of modern research and tackle each challenge uniquely.
  5. 5 Ways to Visualize Relative Importance Scores from Key Driver Analysis – Tim Bock of Displayr presents a variety of methods to better illustrate the results of key driver analysis.
  6. How to Survive the Great Retail Apocalypse – Kelvin Claveria of Vision Critical discusses what certain retail brands are doing to survive the “retail apocalypse.”
  7. Do You Work Internationally? Read ‘The Culture Map” by Erin Meyer – Ray Poynter of NewMR reviews The Culture Map by Erin Meyer and outlines some key lessons about communicating well across cultures.
  8. 5 Steps to Unlocking the Value in Unstructured Big Data – According to IBM, 90% of all the data in the world was create in the past two years. Writing for Quirks, Eric Pendleton of Luminoso provides a list of tips to help researchers make the most out of their data: determine objectives, remove data silos, empower analysts, analyze structured and unstructured data together, and track ROI.
  9. Thumbs Up or Down: Can Emojis Help Make Surveys Smartphone Friendly? – 👍👎📑📱✌
  10. Should Ambitious Market Research Companies Adopt the American Way? – Ray Poynter weighs the strengths and weaknesses of the American MRX model and provides advice for companies trying to grow internationally.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. The following links are excluded: links promoting RTs for prizes, links promoting events in the next week, pages not in English, and links outside of the research industry (sorry, Bollywood).

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