Jeffrey Henning’s #MRX Top 10: Millennials and Gen Z; the Curious Computer and the Future of AI
By Jeffrey Henning
Of the 2,921 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
- Millennial Myths and Realities – Ipsos MORI argues that “many of the claims made about millennial characteristics are simplified, misinterpreted or just plain wrong.” They’ve created an online assessment to help you evaluate your own understanding of this generation.
- Online Survey Engagement is an Oxymoron – Reg Baker, executive chairman of the Market Research Institute International, writes “Survey participation has shrunk to a smaller and smaller slice of the population. The vast majority of people are giving us the ultimate dis, ‘I wouldn’t do this even if you paid me.'”
- TV & Social Media: Working Together in Harmony – What happens when you mix popular TV shows with social media? You get trending topics, live-tweet-alongs, and massive amounts of reactions to everything.
- The Curious Computer – The Market Research Society has rounded up its thinking on uses of artificial intelligence for market research.
- Upgrade and Partnerships for the World’s MR Job Board – The Research Club and Women In Research (WIRe) have added the MrWeb job board to their websites, broadening the reach of job listings by an additional 20,000 researchers (gross).
- 50 Smartest Companies 2017 – MIT Technology Review runs down its top 50 smartest companies, defined as those that combine an effective business model with innovative technology. The top 3 this year are Nvidia, SpaceX, and Amazon.
- The Not So Ordinary – Writing for RWConnect, Hari Blanch Bennett of Kantar Added Value, shares a case study of a new skincare brand called The Ordinary. Stripping fancy, gender-focused packaging and opting rather for quality and transparency, The Ordinary is far from its name as it rattles the beauty industry’s cage.
- Tick-Tock: It’s Time to Start Paying Attention to Gen Z – Jailene Peralta, herself a Generation Z member, looks at characteristics of those born 1995 or later: entrepreneurial, globally aware, and disliking corporate BS.
- AI May Soon Replace Even the Most Elite Consultants – Writing for Harvard Business Review, Barry Libert and Megan Beck of Open Matters highlight how Amazon’s Alexa enables clients of UBS Wealth Management to ask UBS financial questions—and what this might foretell for providers of professional services.
- Why Market Research is Important for the NHS – No longer simply reacting to the perceived needs of patients and their families, the NHS is turning to market research to understand what patients really need, and what they feel.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. The following links are excluded: links promoting RTs for prizes, links promoting events in the next week, pages not in English, and links outside of the research industry (sorry, Bollywood).