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Research Technology (ResTech)
September 6, 2017
Ray Poynter summarizes results from an August NewMR survey on statistics and statistical tools used by market researchers.
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In this post I am sharing the summary and two key charts. The eight-page version of the results can be downloaded.
The top four things that I want to share about the use of statistics and statistical tools are:
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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