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Overcome the image problem of market research and delve into its potential. Explore the benefits that go beyond its name and challenge marketers' perc...
Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize oppor...
Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client ...
Gain valuable insights with competitor research. Understand trends, customer preferences, and industry opportunities. Stay ahead in the competitive la...
Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...
IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...
Insights in Brief
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Discover how to build innovative products efficiently by focusing on the right research at every stage. Transform ideas into successful zero-to-one pr...
Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...
Elizabeth Kadrich, Future List Honoree, provides a unique approach that promotes adaptability to trends and practical insights in market research.
Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...
Stay informed on tech trends and research industry insights. Explore the impact of AI, while considering the importance of responsible adoption practi...
Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...
Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.
Explore the latest in market research and AI integration. Learn about AI's impact on creative industries and the growing trend towards AI in market re...
Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
Explore how Ryan Zemel, a respected figure in data-centric market research, empowers organizations to make strategic decisions using consumer data ana...
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Featured Articles
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...
Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...
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Discover the secrets to successful implementation through 25 years of behavioral science research, a...
As a behavioral science expert, I often guide brand managers, copywriters, and creative directors on...
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Greenbook Research Industry Trends (GRIT) Reports
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2023 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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