GreenBook Market Research Newsletter

Not a subscriber yet? Click here to sign up for our free email newsletter.

You can also Subscribe to our Newsletter RSS Feed

2012 Archive

December 26, 2012 | View Online Issue

…

Here are 10 of the most influential stories shared by the Twitter #MRX community in 2012. Continue reading »

Out the 1843 unique shared links on the Twitter #MRX community the past two weeks, are 10 of the most influential. Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values. Continue reading »

How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson. Continue reading »

Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases. Continue reading »

I’ll be attending the Chilean Association of Market Researchers conference next week which prompted me to think about the immense opportunity for innovation leadership by MR firms in the region. I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why. Continue reading »

Are clients somehow less able to discern quality research, or are researchers thinking of the issue wrongly and clients are simply basing their supplier and methodological decisions on other factors that are more aligned with business needs? Continue reading »

Of the 1,759 unique URLs shared by the Twitter #MRX community over the past two weeks, here were the most retweeted. Continue reading »