Search Results for: Panel Quality

How Do You Assure Online Panel Quality?

Posted by Ron Sellers Tuesday, May 31, 2011, 22:34 pm No Comments
Dealing with Internet research panels is like securing your house when you’re going away on vacation. There are all sorts of steps you can take to burglar-proof your home, but the plain fact is that if a burglar wants in badly enough, you’re going to get burglarized in spite of all your careful precautions. Police officers will tell you that the goal of burglar-proofing your home is not to make it impossible for burglars to break in, but to make it much more difficult for them, and therefore much less likely to happen. Quality checks on Internet panels work the same way. I may not be able to ensure panel quality 100%, but there are plenty of steps I can take (and have taken) to make it a far higher likelihood that I’m getting good data.

Is Legacy Online Panel Recruitment Outdated?

Posted by James Rogers Wednesday, October 5, 2016, 6:00 am 3 Comments
In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever. Ensuring the right approach to panel recruitment is imperative if representative sample supply is to be sustained

Is Your Sample Quality Getting Better or Worse?

Posted by Phil Moyer Wednesday, August 17, 2016, 7:00 am No Comments
With so many new entrants into the sample industry, and all vying for the attention of some of the busiest professionals we know – doctors, if you are in the life sciences – it is always wise to ask tough questions about your sample.

GRIT Says Panel Woes Are Jeopardizing MR’s Future. There’s an Answer.

Posted by Michael Smith Thursday, June 23, 2016, 7:00 am 2 Comments
State-of-the-art mobile research is the innovation our industry needs to embrace. But before that can happen, we have to overcome a common misconception about what mobile research really is, and what it can accomplish.

Look Who’s Talking, Part 1: Who Are the Most Frequently Mentioned Research Panels?

Posted by Tom H.C. Anderson Monday, May 16, 2016, 7:37 am 6 Comments

Online Panels: The Black Sheep of Market Research – Part 1.

Posted by Adriana Rocha Wednesday, March 9, 2016, 7:16 am 16 Comments
It seems people have lost the notion of what a market research panel truly is.

Are The Best Days Of Online Research Panels Behind Us?

Posted by Frank Kelly Wednesday, January 20, 2016, 8:09 am 4 Comments
Future research panels will be smaller, but will serve many purposes.

A Debate Between Survey Length and Data Quality

Posted by Zontziry Johnson Thursday, November 12, 2015, 7:04 am No Comments
The next time you’re thinking of fitting an existing survey to a mobile experience, try starting fresh with a mobile-first approach.

Can Researchers Trust Online Access Panel Data?

Posted by Edward Appleton Monday, September 28, 2015, 9:02 am 26 Comments
12 "real respondents" were asked to give their honest views on market Research. What they said was both fascinating and horrifying.

Using Creative Incentives to Increase Panel Engagement

Posted by Jonathan Price Wednesday, September 16, 2015, 7:27 am 4 Comments
There are many ways that companies can create better experiences for research participants through the use of incentives.