Search Results for: dirty secret

Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura Davies Tuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.

Counteracting the Dirty Little Secrets of Online Panels

Posted by Ron Sellers Tuesday, February 14, 2012, 5:57 am 1 Comment
There are some really, really bad panels out there. The question is, how can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices?

More Dirty Little Secrets of Online Panel Research

Posted by Ron Sellers Monday, January 30, 2012, 9:20 am 12 Comments
In 2009, Grey Matter Research ran a little internal test on a few panels we had used or were considering. The result was the report Dirty Little Secrets of Online Panels, which burned up Twitter feeds and LinkedIn comments, and was requested by researchers from as far away as Finland, Japan, and South Africa. Well, we’re at it again.

Newsletter Archive 2012

Posted by kspeed Monday, March 25, 2013, 12:55 pm No Comments

GreenBook Market Research Newsletter

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2012 Archive

December 26, 2012 | View Online Issue

The 50 Most Innovative Companies in Market Research (GRIT 2012)

Putting the Human Touch Back in Market Research: Automating the Logistics of Consumer Connects

Posted by Jim Longo Tuesday, February 7, 2017, 6:00 am 3 Comments
Increased automation does not have to come at the expense of humanness.

Heal Thyself! When Will Market Research Get Serious About Sample Quality?

Posted by Allan Fromen Tuesday, August 11, 2015, 8:26 am 32 Comments
Isn’t it ironic that we are so meticulous in our survey construction – “garbage in, garbage out” we all say – and then we throw our carefully constructed babies out into the unknown?

Is Online Sample Quality A Pure Oxymoron?

Posted by Scott Weinberg Tuesday, January 20, 2015, 18:49 pm 18 Comments
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.

10 Things I Hate About You, by Mr. R. E. Spondent

Posted by Leonard Murphy Monday, January 28, 2013, 7:11 am 21 Comments
We wonder why participation rates in research are plummeting? Here are 10 reasons to consider.

Biasing Your Research by the Act of Doing Research

Posted by Ron Sellers Monday, April 23, 2012, 6:35 am 3 Comments
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.

Jeffrey Henning’s #MRX Top 10: Fun & Gamification in a Social Media World

Posted by Jeffrey Henning Monday, February 6, 2012, 7:03 am No Comments
Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: