AboutGreenbook

Greenbook is a leading voice in market research and consumer insights. We inspire, inform, and connect insight professionals across the globe through our online directory, webinars, virtual learning, trend reports, articles, and the Insight Innovation Exchange (IIEX) conference series

Greenbook’s mission is to:

1Provide useful information and practical resources to market researchers

2Connect research buyers and users with research agencies, suppliers, and facilities

3Move the insights industry and profession forward by promoting innovation

History

Greenbook was founded in 1962 as a membership directory of the American Marketing Association`s New York chapter. As most members at the time were involved with marketing research, the membership directory quickly transformed into the Greenbook Directory of marketing research companies and facilities. Fast forward over 60 years and Greenbook is now a rich hub of online resources and in-person events, providing insight professionals around the world with the tools and information they need to succeed.

The Future of Insights

Greenbook Directory

The Greenbook Directory is where market research buyers start their search for new partners and build their market research vendor shortlists. With more than 1,000 of the top agencies, platforms, tools, facilities, and consultancies, it is the leading global resource for market research professionals and insight business leaders.

GRIT Reports

For 15 years, Greenbook Research Industry Trends (GRIT) Reports have provided a comprehensive fact base of important trends in the insights, analytics, and research industry. The information and analyses in these reports help brands to grow their insights practices, suppliers to grow their revenue, and insights professionals to grow their careers.

IIEX Events

The Insight Innovation Exchange (IIEX) conference series offers opportunities for market research leaders to share ideas, learn, and collaborate in order to define the future. IIEX is a mindset. These are the forums in which the most important innovations are revealed, demonstrated, debated, and championed. What starts here changes the world of insights.

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