Allan Fromen

Allan Fromen

Allan Fromen is a research consultant, who uses market insights to help companies successfully differentiate themselves and grow their business. He is currently working at the technology research firm IDC as a Vice President and Consulting Partner, where he leads the Global Buyer Behavior Practice, with a focus on integrating custom primary research insights with analysts‚Ao industry expertise. Prior to IDC, Allan held leadership positions at IBM, Thomson Reuters, and GfK. Allan has an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).

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Research Technology (ResTech)

Why Big Data Will Never Replace Market Research

Big Data is a terrific addition to our toolkit, and should be viewed as complementary to traditional market research methods.

Allan Fromen

Allan Fromen

Latest

How to Turn A Customer Disaster into Customer Delight

Insights Industry News

How to Turn A Customer Disaster into Customer Delight

In this new world of short attention spans and commoditized pricing, the experience you deliver is what makes or breaks your business.

Allan Fromen

Allan Fromen

Research Technology (ResTech)

Can Neuroscience Save the Market Research Industry?

We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.

Allan Fromen

Allan Fromen

Research Technology (ResTech)

Big Data’s Big Hype – Why Big Insights Are So Elusive

The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.

Allan Fromen

Allan Fromen

Research Technology (ResTech)

The Promise and Peril of Big Data

Big Data holds tremendous promise and opportunity to those that wield it responsibly.

Allan Fromen

Allan Fromen

Research Methodologies

Heal Thyself! When Will Market Research Get Serious About Sample Quality?

Sample quality from online panels is an issue everyone knows about but no one wants to address.

Allan Fromen

Allan Fromen

Brand Strategy

What Facebook’s Instagram Acquisition Means for the Market Research Industry

The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.

Allan Fromen

Allan Fromen

Insights Industry News

Lazy Humans and the Privacy Paradox

While we value privacy, the effort required to act is too great. We’d all be more mindful of privacy, if only it were the default option.

Allan Fromen

Allan Fromen

Insights Industry News

Transparency & Methodological Agnosticism

An example of the power of triangulation and methodological agnosticism, in infographic form.

Allan Fromen

Allan Fromen

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