About Allan Fromen

Allan Fromen is a Vice President, Consulting with GfK, where he focuses on the Financial Services Sector, with clients that include the top banks, credit card companies, and wealth management firms. Allan has 15 years of research experience, specializing in new product development, customer satisfaction, branding research, market segmentation, and message testing. Prior to GfK, Allan spent a number of years on the client side. Allan led the market research group at Reuters Insight, a division of Thomson Reuters that provides research insights to the professional investment community. Allan also spent five years at IBM, where he managed a number of multi-country research engagements, and eventually led all the primary research for IBM’s Healthcare/Life Sciences practice, helping it grow to a $1 Billion source of revenue. Allan has an MS and PhD in Industrial/Organizational Psychology from Chicago’s Illinois Institute of Technology, where he studied advanced statistical methods, performance management, and employee satisfaction models. He is a regular presenter at various psychology conferences, and an affiliate professor at the Chicago School of Professional Psychology.