Most market researchers give little to no thought to their reliance on recall. They fail to challenge themselves to better understand respondents, and in so doing they fail their clients and themselves. Continue reading »

There is a lot of talk about “gamification” at the moment in Market Research circles. As well as the proponents there are quite a few detractors. They seem to see research as a “serious” subject not to be trivialized or polluted by “gamificiation”. The problem is that they fail to understand the power of games. They also fail to understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development. Continue reading »

There is a lot of noise about ‘DIY research’, most of it seems to be about how it is a ‘threat’ or is somehow wrong. Neither of these is true, unless you want the world to stay the way it is. Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change. You can’t stop the future. Continue reading »

Have you ever heard of the Twitter “firehose” or the “sprinkler” ? If you have, you have probably been doing software development work on connecting to Twitter. The “firehose” and the “sprinkler” are just two of the terms Twitter use …

The Wall Street Journal had a long article last week about the web and privacy. It chooses to dissect a company called TapLeaf and how it collates data on individuals which is then resold.

I feel slightly sorry for TapLeaf, …