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Author Archive: Andrew Jeavons

Trust, Joy, Sadness and Fear: Primary Election Emotions in 2016

Posted by Andrew JeavonsTuesday, March 15, 2016, 9:06 am 4 Comments
Andrew Jeavons uses text analysis to understand the emotional messaging of the top 4 US election candidates. The results and trends are surprising. .
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Technology, Data, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, Strategy, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Deconstructing Twitter

Posted by Andrew JeavonsThursday, August 13, 2015, 9:00 am No Comments
Twitter is massive - there are about 350,000 tweets sent per minute, from tens of thousands of people around the world. Using a corpus of tweets from the NewMR social media study, Andrew Jeavons analyzes the underlying characteristics of Twitter.
This was posted under category: Analytics, Consumer Behavior, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Market Research, Marketing, Social Media, Strategy, Trends Tags: , , , , , , , , , , , ,

The Power of Play

Posted by Andrew JeavonsWednesday, August 31, 2011, 7:52 am 5 Comments
There is a lot of talk about “gamification” at the moment in Market Research circles. As well as the proponents there are quite a few detractors. They seem to see research as a “serious” subject not to be trivialized or polluted by “gamificiation”. The problem is that they fail to understand the power of games. They also fail to understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development.
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,

Power To The People: Why Market Research Doesn’t Need Protectionism

Posted by Andrew JeavonsWednesday, March 16, 2011, 22:11 pm No Comments
There is a lot of noise about ‘DIY research’, most of it seems to be about how it is a ‘threat’ or is somehow wrong. Neither of these is true, unless you want the world to stay the way it is. Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change. You can’t stop the future.
This was posted under category: Best Practices, Brands, Business Leadership, Contributors, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , ,

The Firehose

Posted by Andrew JeavonsSaturday, January 15, 2011, 21:52 pm 3 Comments

firehose

Have you ever heard of the Twitter “firehose” or the “sprinkler” ? If you have, you have probably been doing software development work on connecting to Twitter. The “firehose” and the “sprinkler” are just two of the terms Twitter use …

This was posted under category: General Information

Scraping By

Posted by Andrew JeavonsThursday, November 4, 2010, 19:20 pm No Comments
The Wall Street Journal had a long article last week about the web and privacy. It chooses to dissect a company called TapLeaf and how it collates data on individuals which is then resold.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the News, Market Research Techniques, State of the Industry, Strategy, Transformation Tags: , , , , ,