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Author Archive: Andrew Needham

From Socially Intelligent Business To Socially Intelligent Research

Posted by Andrew NeedhamWednesday, June 5, 2013, 7:00 am 2 Comments
Social intelligence is an adaptive, continuous, collaborative and open customer/consumer driven knowledge framework that sits at the center of a company’s organization like the hub of a bicycle wheel where all marketing and business disciplines feed into and out from the customer/consumer.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

2012 Through The Lens Of Client Needs

Posted by Andrew NeedhamFriday, January 13, 2012, 12:12 pm No Comments
Technology is changing faster than consumers. Consumers are changing faster than organizations. Therefore, organizations need to change faster if they are to keep up. Many are finding this difficult to achieve. This presents us with a number of new challenges that I have set out below as hardening client needs. I have concentrated on just a few with some suggestions on what research companies need to do to make sure they’re in a position to meet them.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,